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Substantial reforms to consumer law coming soon
Who: The European Union (EU) Where: EU When: 27 March 2018 Law stated as at: 4 April 2018 What happened: April is set to be a big month for consumer…
- Posted in:
- Advertising Regulation
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Marketinglaw Update | October 2017
Welcome to your update from ocmarketinglaw.com, with the usual eclectic mix of marcomms law and regulatory developments. This month’s coverage includes amongst other things a rare tobacco advertising case, a slew of ASA cases on affiliate marketing and a taste of the future with a blockchain-enabled loyalty scheme from Burger King.
- Posted in:
- Advertising Regulation
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ASA clamps down on gambling affiliate advertising
ASA clamps down on affiliate gambling advertising Trailer wording: Affiliate marketing in the gambling industry has come under the ASA’s spotlight as several gambling operators are called up for rogue advertorials. Ben Dunham reports.
- Posted in:
- Advertising Regulation
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Is Burger King crypto-currency promotion a sign of things to come?
Is Burger King crypto-currency promotion a sign of things to come? The burger chain’s WhopperCoin brings promotional marketing into the blockchain era. Stefania Grosso reports.
- Posted in:
- Advertising Regulation
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The so-called “Youtube” tax is now effective in France
The so-called “Youtube” tax is now effective in France The European Commission gave the green light to a tax enacted in the French Finance Act for 2017, extending the French tax regime to foreign streaming services and video-sharing websites that distribute content in France without having a registered company or branch there. Benoît Menez reports.
- Posted in:
- Advertising Regulation
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Tobacco manufacturers are not persona non grata at French’s sport events
Tobacco manufacturers are not persona non grata at French’s sport events Three tobacco manufacturers that signed public relations services agreements with the French Tennis Federation (Fédération française de tennis, FFT), within the context of the French Tennis Open Roland-Garros, were sued by the National Committee against Smoking (Comité national contre le tabagisme, CNCT). The French Court of Cassation found the manufacturers not liable of illicit tobacco advertising. Claire Bouchenard reports.
- Posted in:
- Advertising Regulation
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New opportunities for French television advertising
New opportunities for French television advertising With the aim of rebalancing regulatory constraints as between internet and TV ads, and with the aim of developing competitiveness of the TV advertising market, the French Ministry of Culture and Communication launched a public consultation with the intention of simplifying French regulation of TV advertising (law n° 86-1067 and decree n° 92-280). Claire Bouchenard reports.
- Posted in:
- Advertising Regulation
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Dynamic pricing in travel ads
Dynamic pricing in travel ads ASA publishes an opinion piece on savings claims and dynamic pricing in holiday adverts. Daisy Jones reports.
- Posted in:
- Advertising Regulation
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House of Lords conducting enquiry into the UK advertising industry
House of Lords conducting enquiry into the UK advertising industry The House of Lords Communications Committee has launched an injury on the advertising industry, including a look at the regulation of digital marketing. Jude King reports.
- Posted in:
- Advertising Regulation
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Information Commissioner’s Office consults on its GDPR guidance: contracts and liabilities between controllers and processors
Information Commissioner’s Office consults on its GDPR guidance: contracts and liabilities between controllers and processors ICO issues draft guidance on contractual requirements and liabilities under the GDPR, but how useful is it? Peter Barratt reports.
- Posted in:
- Data & Privacy
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Marketinglaw Update | September 2017
This month we have, amongst other things, two blog pieces on different aspects of the UK ASA’s approach on ad targeting and children. We also look at two areas –…
- Posted in:
- Advertising Regulation
- Data & Privacy
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Data Protection Network publishes guidance on the use of legitimate interests
Who: Data Protection Network (DPN) Where: UK When: 10 July 2017 Law stated as at: 4 September 2017 What happened: In July, the DPN – with contributions from the Direct…
- Posted in:
- Data & Privacy
