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Marketinglaw | February 2024
Articles This month’s coverage includes: Regulatory updates New rules on advertising cryptoassets Unlocking creative power: IPA and ISBA shape the future of advertising AI’s clever ‘dose’ of prescription ad compliance…
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- Advertising Regulation
New rules on advertising cryptoassets
The FCA takes the baton from the ASA to oversee the regulation of cryptoasset advertising. TK Spiff reports.
- Posted in:
- Advertising Regulation
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
Update on CAP and BCAP body image review: digitally altered images
CAP and BCAP publish update statement on the use of digitally altered images in advertising
EDPB gives its views on European Commission’s advertising and cookie pledge initiative
The EDPB responds to European Commission’s pledge initiative to simplify advertising and cookie choices, Melissa Woodfield reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
ASA ruling examines influencer’s social media post at the Savoy for ad recognition issues
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
Gambling sponsorship of sport: where are we now and what’s coming?
Changes are on the horizon for gambling sponsorship of sport. Ben Nicholson reports.
Unlucky for some: ASA rules against two bingo ads deemed to breach gambling rules relating to children
The ASA has ruled against two gambling operators, whose adverts breached the rules against appeal to children and the inclusion of individuals who appear under 25. Ben Nicholson and Alex Lowe report.
- Posted in:
- Advertising Regulation