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Changes to advertising rules in proposed new AVMS Directive
The European Commission has adopted its much-anticipated proposal to amend the existing Audiovisual Media Services Directive. What is changing and what impact will it have on advertisers? Barney Sich reports
- Posted in:
- Media & IP
What does the Privacy Shield mean for advertisers?
After months of EU/US negotiations, the ‘Safe Harbour’ replacement is finally available. Thomas Spanyol reports.
- Posted in:
- Data & Privacy
More Articles
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Greece proposes new state agency for TV advertising sales
Controversial plans unveiled by the Greek Government to create a new state agency for TV advertising sales have caused uproar in an already difficult market. Chloe Dumoulin-Richet and Liz Butler report.
- Posted in:
- Advertising Regulation
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Online advertisers beware – China steps up its regulation of internet advertising
China implements new regulations to improve transparency in the online advertising space, requiring all paid-for content to be labelled as adverts. Anna Myburgh reports.
- Posted in:
- Advertising Regulation
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New advertising code proposed for Ireland
The ASA is consulting on amendments to its Advertising Code. What’s in store and what are the next steps? Michael Ahyow reports
- Posted in:
- Advertising Regulation
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ANA releases its media transparency report
Just how prevalent are kickbacks and rebates in the media buying ecosystem? The Association of National Advertisers has released its findings. Ben Dunham reports.
- Posted in:
- Advertising Regulation
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ASA rules on Three’s ‘inferred targeting’
Were inferred targeting and content warnings sufficient to prevent unsuitable ads being seen by children? Anna Williams reports.
- Posted in:
- Online Advertising
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The CMA publishes open letter on resale price maintenance
Following some hefty fines issued in May 2016, the Competition and Markets Authority has published an open letter to suppliers and retailers on how to identify and avoid engaging in resale price maintenance. Jamie Heatly reports.
- Posted in:
- Online Advertising
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Changes to advertising rules in proposed new AVMS Directive
The European Commission has adopted its much-anticipated proposal to amend the existing Audiovisual Media Services Directive. What is changing and what impact will it have on advertisers? Barney Sich reports
- Posted in:
- Media & IP
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Update on changes afoot at PhonepayPlus
PhonepayPlus announced a raft of changes in July – including a name change, amended policy statement and updated digital media guidance. Daisy Jones reports.
- Posted in:
- Marketing Techniques
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What does the Privacy Shield mean for advertisers?
After months of EU/US negotiations, the ‘Safe Harbour’ replacement is finally available. Thomas Spanyol reports.
- Posted in:
- Data & Privacy
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ICO clamps down on marketing masquerading as market research
Recent enforcement action against Change and Save Ltd is just one in a long list of examples of the ICO’s tough approach to unlawful direct marketing. Georgina Graham reports.
- Posted in:
- Data & Privacy
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Three rapped for “all you can eat” claim
“All you can eat data” should mean unlimited for all legitimate activities; the ASA re-confirms the importance of transparency in data plan advertising. Eleanor Locke reports.
- Posted in:
- Advertising Regulation
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Kellogg’s investigated under general health claim rules
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
- Posted in:
- Advertising Regulation
