80% of surfers don’t bother reading site privacy policies and 50% of the FTSE100 don’t have adequate ones, so will the recent Worldwide Web Consortium”P3P” initiative save the day?
Topic: Data protection
Who: PA Consulting Group and the Worldwide Web Consortium
When: April – July 2002
Where: Various countries
Why this matters:
The theory goes that P3P is the killer application which will prompt website operators to sharpen up their act on privacy policies and increase consumer confidence online. It certainly comes with a strong pedigree, having been devised by a working group of privacy advocates, web technology leaders, data protection commissioners and global e-commerce companies. It is also becoming part of accepted geek jargon, but to deploy a thoroughly 20th Century expression, the proof of the pudding is very much in the eating and, in this case, in whether or when the general awareness and use of P3P by net users around the world will ever reach a level where it becomes a catalyst for more responsible data processing online as promised. For more information go to www.w3.org/2002/04/p3p-pressrelease