and where is the new Comparative Advertising Directive in force?
15th August 2000 Snapshot
Re: Various EU States' Implementation of Directives relevant to eMarketing
Which EU states are going for an opt-in regime for email marketing and where is the new Comparative Advertising Directive in force? At-a-glance chart showing progress as of mid August 2000 by eleven EU states in implementing directives in these areas. Thanks to the members of the European Advertising Lawyers' Association for their help in compiling this.
Questions put mid August 2000 Austria Belgium Denmark Finland France Germany Ireland Netherlands Spain Sweden UK
The EU Comparative Advertising Directive 97/55/EC
Has this now become part of your country's law? Yes Yes Yes No No Yes No Yes No Yes Yes
If "no" when do you anticipate it is likely to be? a a a 2001 uncertain a uncertain a 2001 a a
The EU Data Protection Directive 95/46/EC
Has this now become part of your country's law? Yes Yes Yes Yes No No No Yes Yes Yes Yes
If "no" when do you anticipate it will become law? a a a a Spring 2001 end of 2000 uncertain a a a a
EU Distance Selling Directive 97/7/EC
Has this Directive become law in your country? Yes Yes Yes No No Yes No No No Yes No
If yes, has your country chosen "opt-in" or "opt-out" in respect of unsolicited commercial e mail? ("SPAM") Opt-in Opt-in Opt-in a a Opt-in a a a Opt-in. a
If "no" when do you anticipate the Directive will become law in your country, and do you believe your country will decide on a SPAM opt-in or opt-out? a a a 2001 Opt-in uncertain Opt-out a uncertain Summer 2001 Opt-out 2001 Opt-out a Dec 2000 Opt-out