Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Changes are on the horizon for gambling sponsorship of sport. Ben Nicholson reports.
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
The ASA has ruled against Emma Mattress for not making clear the commercial intent of its ads. Rebecca Heptonstall reports.
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
Essex County Cricket Club’s cryptoasset post sparks ASA scrutiny. TK Spiff reports.
ASA ruling against HJ Heinz Foods UK for omitting significant conditions of a promotion. Rebecca Heptonstall reports.
ASA deems Team RH’s subscription ad misleading as it fails to make clear the minimum subscription period Gabby Thornton reports.
The ASA rules on Calvin Klein’s controversial advertising campaign. Rhiana Mandair reports.