All Articles in On-line advertising
-
-
Art29WP publishes opinion on the draft e-Privacy Regulation
-
10,000 views required before YouTubers can start to make ad money
-
Ryanair calls on Google to take more action to protect consumers from alleged “lookalike” screenscraper sites such as eDreams
Budget airline Ryanair has called on Google to take more action to protect consumers from “lookalike” screenscraper sites. eDreams is one of the sites Ryanair has named, but eDreams denies any wrongdoing. Thomas Spanyol reports.
-
ASA upholds complaint against Lastminute.com for misleading striking out of prices
Holiday booking site Lastminute.com tried to emphasise the savings on their website by striking out a standard hotel room price in favour of a lower price. However, was the basis of comparison accurate and fair? Thomas Spanyol reports.
-
CAP issues new guidance on vlogging
With vloggers and brands increasingly teaming up, and following recent high-profile ASA adjudications for a lack of transparency, CAP has issued recommendations for when vlogs need to be labelled as ads. Ben Dunham takes a look.
-
FTC updates the FAQs to its Endorsement Guides
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
-
Non-cookie tech guidance from US behavioural ad trade body
The Network Advertising Initiative self-regulatory Code of Conduct pioneered the concept of giving web users notice and choice regarding online behavioural advertising. Now it has produced guidance for use of non-cookie technologies for the same purpose. Nick Johnson investigates.
-
ASA aims for more impact in 2014 Annual Report
Did online advertising finally overtake TV in the complaint stakes? Was “leisure” the most complained about sector again? How many ASA decisions were successfully appealed? What are the ad super-regulator’s goals for 2015? Thomas Spanyol reports.
-
Hamburg Court throws out publishers’ challenge to ad blocking software
AdBlock Plus software allows web users to prevent ads appearing on websites they visit. Major German online publishers including Zeit.de and Handelsblatt challenged this. Daisy Jones reports on the landmark judgment.
-
Consumer Rights Act receives Royal Assent
The Consumer Rights Act 2015 has been passed and will mostly be coming into force on 1 October 2015. Does it implement an EU Directive and what are the key provisions of which marketers should be aware? Ruth Hennessy reports.
-
ASA probes DSG Retail/Currys “£159 save £90” claim
A TV ad for a Currys promotion included the voiceover “LG wireless sound bar, only £159, save £90.” The complainant, who bought the product for £179.99 the previous week. challenged the ad. Thomas Spanyol reports.
