Osborne Clarke
All Articles by Osborne Clarke
Marketinglaw | February 2024
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
EDPB gives its views on European Commission’s advertising and cookie pledge initiative
The EDPB responds to European Commission’s pledge initiative to simplify advertising and cookie choices, Melissa Woodfield reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
ASA ruling examines influencer’s social media post at the Savoy for ad recognition issues
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
Sleepwalking on ad transparency: ASA’s wake-up call to Emma Mattress
The ASA has ruled against Emma Mattress for not making clear the commercial intent of its ads. Rebecca Heptonstall reports.
Spoonful of scrutiny: ASA rules against Heinz for ad that omitted significant conditions
ASA ruling against HJ Heinz Foods UK for omitting significant conditions of a promotion. Rebecca Heptonstall reports.
Calvin Klein’s controversial ads: offensiveness and inappropriateness uncovered
The ASA rules on Calvin Klein’s controversial advertising campaign. Rhiana Mandair reports.
“As low as” price claims under ASA scrutiny
The ASA finds price claims made by an online retailer of medical products to be misleading. Anna Matsiienko reports.
MarketingLaw Update | September and October 2023
Pretty unfair promotion? ASA rules against Pretty Little Thing