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Marketinglaw update | June 2022
Our coverage includes the main updates from May 2022. Highlights include the change to the Northern Ireland rules around purchase-linked prize promotions and the ASA’s Annual Report.
- Posted in:
- Advertising Regulation

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Marketinglaw update | June 2022
June 2022 Welcome to the latest edition of Marketinglaw. This edition Our coverage includes the main updates from May 2022. Highlights include the change to the Northern Ireland rules around…
- Posted in:
- Advertising Regulation
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UK wide purchase-linked promotions are now possible
Where: Northern Ireland When: 27 April 2022 Law stated as at: 7 June 2022 What happened: Until recently, it was not lawful to run a prize draw in Northern Ireland…
- Posted in:
- Advertising Regulation
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Gambling ads starring footballers and reality TV stars to be shown the red card
Who: The Advertising Standards Authority (ASA) and Committee for Advertising Practice (CAP) Where: United Kingdom When: New rules to take effect from 1 October 2022 Law stated as at: 6…
- Posted in:
- Advertising Regulation
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ECB and KP Snacks reprimanded for advertising HFSS products to children
Who: The Advertising Standards Authority (ASA), The England and Wales Cricket Board Ltd t/a The Hundred (ECB) and KP Snacks Ltd (KP Snacks) Where: United Kingdom When: 13 April 2022…
- Posted in:
- Advertising Regulation
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Children’s exposure to TV ads for alcohol and gambling ads: ASA releases its findings
Who: Advertising Standards Authority (ASA) Where: United Kingdom When: 11 and 12 May 2022 Law stated as at: 18 May 2022 What happened: The ASA has published a report detailing…
- Posted in:
- Advertising Regulation
- Data & Privacy
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Tesco Mobile ads deemed too rude
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Encouraging parents to use credit on non-essential designer items deemed irresponsible
Who: The Advertising Standards Authority (ASA) and Shop Direct Home Shopping Ltd trading as Very, very.co.uk (Very) Where: United Kingdom When: 11 May 2022 Law stated as at: 23 May…
- Posted in:
- Advertising Regulation
- Retailing
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ASA deems Cadbury advert misleading
Media & IP Who: The Advertising Standards Authority (ASA) and Mondelez UK Ltd t/a Cadbury (Cadbury) Where: United Kingdom When: 27 April 2022 Law stated as at: 26 May 2022…
- Posted in:
- Advertising Regulation
- Media & IP
- Retailing
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What’s a Gold to a Goblin?
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Currys ad misleads consumers on the use of e-scooters
Who: The Advertising Standards Authority (ASA) and Currys Group Limited (Currys) Where: United Kingdom When: 30 March 2022 Law stated as at: 26 May 2022 What happened: A Currys ad…
- Posted in:
- Advertising Regulation
- Marketing Techniques
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Lights, camera, inaction? DCMS publishes its report on influencer culture
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ASA commences new programmatic paid-for advertising pilot to improve online transparency