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MarketingLaw Update | July and August 2024
Welcome to the latest edition of Marketinglaw. Articles These months’ coverage include: Regulatory updates ASA Rulings Osborne Clarke insights and webinars You may also be interested in: Insights Webinars Please…
- Posted in:
- Advertising Regulation
Exclusions apply? ASA reminds how not to mislead consumers
ASA rules against insurance company’s ads that omitted material information and misleadingly gave the impression that all medical procedures were included in the plan when exclusions applied. Anna Matsiienko reports.
- Posted in:
- Advertising Regulation
- Marketing Techniques
ASA’s active monitoring and strict approach to food supplement claims: five takeaways
Key takeaways for food manufacturers following a recent increase in ASA action against food supplement claims, Stefanie Lo reports.
Coral digital billboards clear the hurdle at Cheltenham
The ASA has ruled on whether a gambling operator, who conducted out of home advertising using van-mounted digital billboards, took sufficient measures to protect under 18s. Ben Nicholson and Maxim Clarke report.
- Posted in:
- Advertising Regulation
- Marketing Techniques
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
- Posted in:
- Advertising Regulation
- Online Advertising
- Retailing
E-cigarette affiliate marketing schemes go up in smoke
The ASA has released a set of rulings against affiliate marketing programmes operated by e-cigarette websites. Verity Raeside reports.
Next Base’s ‘enhanced night vision’ failed to see this ASA ruling coming
The ASA has ruled on whether an image purporting to depict footage shot on a dash cam was representative of the product advertised. Josephine O’Dowd reports.
- Posted in:
- Advertising Regulation
- Online Advertising
- Retailing
BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
- Posted in:
- Advertising Regulation
- Online Advertising
Sidemen slip-up: stars found failing to properly disclose an ad
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
CMA publishes update on its work on loyalty pricing in the groceries sector
The CMA publishes an update on its work on loyalty pricing in the groceries sector. Melissa Woodfield reports.
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
IAB Europe’s key commitments and policy principles for 2024-2029
IAB Europe publishes key commitments and policy principles for 2024-2029. Georgie Taylor reports.
- Posted in:
- Advertising Regulation
- Online Advertising
