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Marketinglaw update | May 2022
Our coverage includes updates on environmental and green claims from the Committee of Advertising Practice (CAP) and the Broadcast CAP (BCAP), the Competition and Markets Authority (CMA) and the European Commission; the Advertising Standards Authority’s (ASA) action against 50 cryptocurrency companies (together with some learning points), and the CAP’s new prize promotion hub, and rulings on a cancelled prize promotion and failing to name judges.
- Posted in:
- Advertising Regulation

More Articles
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The ASA isn’t being cryptic about cryptocurrency
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 10 March 2022 Law stated as at: 8 April 2022 What happened: The ASA issued an enforcement notice to more…
- Posted in:
- Advertising Regulation
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ASA shines a light on ‘dark patterns’
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Cancelled East Midlands Railway promotion was not on the right track
Who: Advertising Standards Authority (ASA) and Abellio East Midlands Limited (East Midlands Railway). Where: United Kingdom When: 22 September 2021 Law stated as at: 24 September 2021 What happened: A…
- Posted in:
- Advertising Regulation
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ASA ruling affirms prize draws need to have accessible and retainable terms and conditions and use a verifiable random selection mechanism
Who: The Advertising Standards Authority (ASA) and Witcombe Festival Fields (Witcombe Festival) Where: United Kingdom When: 2 March 2022 Law stated as at: 23 March 2022 What happened: The ASA…
- Posted in:
- Advertising Regulation
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Cadbury named and shamed for failing to name judges
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Online gambling company fined £1.17m for targeting marketing at vulnerable consumers
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Millions of “frustrating and intrusive” nuisance messages result in fines totalling £495,000 for well-known companies
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Clashes with cashback claims: ASA upholds complaints that cashback claims are misleading
Who: The Advertising Standards Authority (ASA) and Maple Syrup Media Ltd t/a Quidco, Quidco.com (Quidco) Where: United Kingdom When: 18 August 2021 Law stated as at: 29 September 2021 What…
- Posted in:
- Advertising Regulation
- Online Advertising
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ASA launches a social media promotions guidance hub
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Marketing communication must be clearly identifiable: #Ad #shortandclear #unambiguous
Who: The Advertising Standards Authority (ASA) and Primark Stores Ltd (Primark) Where: United Kingdom When: 27 October 2021 Law stated as at: 11 November 2021 What happened: In October 2021,…
- Posted in:
- Advertising Regulation
- Online Advertising
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BrewDog Punks the ASA
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Advertising and ecological transition: what impact for the media sector?
Who: French media players, French broadcasting authority, French Parliament Where: France When: 22 August 2021 Law stated as at: 22 November 2021 What happened: The French Parliament adopted the Climate…
- Posted in:
- Advertising Regulation