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MarketingLaw Update | September and October 2023
Articles This month’s coverage includes: Regulatory updates US FTC ‘guides’ businesses on combatting deceptive reviews and endorsements Generative AI and the ASA: no new rules Paid ad? Use the hashtag…
- Posted in:
- Advertising Regulation
In-game purchases: don’t be random with your disclosures of random item purchasing!
Who: The Advertising Standards Authority (ASA) and Hutch Games Ltd Where: United Kingdom When: 4 October 2023 Law stated as at: 4 October 2023 What happened: Two games, “Rebel Racing”…
- Posted in:
- Advertising Regulation
- Online Advertising
The Neville is in the details: Sky Bet gambling ad deemed to overlap with ‘strong appeal’ to under 18s rules
Who: The Advertising Standards Authority (ASA); the Committee of Advertising Practice (CAP); and Bonne Terre Ltd t/a Sky Bet (Sky Bet) Where: United Kingdom When: 18 October 2023 Law stated…
- Posted in:
- Advertising Regulation
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Pretty unfair promotion? ASA rules against Pretty Little Thing
When a night out goes too far: ASA rules against promoting excessive and irresponsible drinking
The Advertising Standards Authority (ASA) and AOS Trading Ltd t/a Rattan Hut (Rattan Hut)
Not so smooth sailing for DFDS Seaways
Who: The Advertising Standards Authority (ASA) and DFDS Seaways Where: United Kingdom When: 4 May 2023 Law stated as at: 17 October 2023 What happened: The ad was featured on…
- Posted in:
- Marketing Techniques
- Online Advertising
- Retailing
High-end fashion brands model unhealthy expectline SA’s risqué models
Who’s your money on? Ladbrokes and William Hill face off against the ASA
Who: The Advertising Standards Authority (ASA), LC International Ltd t/a Ladbrokes and WHG (International) Ltd t/a William Hill Online Where: United Kingdom When: 9 and 23 August 2023 Law stated…
- Posted in:
- Advertising Regulation
Time to ‘Clear the Air’: the ASA rules against 4AIR LLC for making misleading green claims
Who: The Advertising Standards Authority (ASA) and 4Air LLC (4AIR) Where: United Kingdom When: 30 August 2023 Law stated as at: 31 August 2023 What happened: The ASA has upheld…
- Posted in:
- Advertising Regulation
- Online Advertising
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
Who: European Consumer Organisation (BEUC) Where: European Union When: 20 September 2023 Law stated as at: 18 October 2023 What happened: BEUC has published the outcome of a consumer survey…
- Posted in:
- Advertising Regulation
- Online Advertising