Here you’ll find 16 years of the very best writing on marketing and advertising law, for free.
To receive all our updates, register for marketinglaw’s monthly newsletter.
More Articles
MarketingLaw Update | September and October 2023
Articles This month’s coverage includes: Regulatory updates US FTC ‘guides’ businesses on combatting deceptive reviews and endorsements Generative AI and the ASA: no new rules Paid ad? Use the hashtag…
- Posted in:
- Advertising Regulation
In-game purchases: don’t be random with your disclosures of random item purchasing!
Who: The Advertising Standards Authority (ASA) and Hutch Games Ltd Where: United Kingdom When: 4 October 2023 Law stated as at: 4 October 2023 What happened: Two games, “Rebel Racing”…
- Posted in:
- Advertising Regulation
- Online Advertising
The Neville is in the details: Sky Bet gambling ad deemed to overlap with ‘strong appeal’ to under 18s rules
Who: The Advertising Standards Authority (ASA); the Committee of Advertising Practice (CAP); and Bonne Terre Ltd t/a Sky Bet (Sky Bet) Where: United Kingdom When: 18 October 2023 Law stated…
- Posted in:
- Advertising Regulation
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Pretty unfair promotion? ASA rules against Pretty Little Thing
When a night out goes too far: ASA rules against promoting excessive and irresponsible drinking
The Advertising Standards Authority (ASA) and AOS Trading Ltd t/a Rattan Hut (Rattan Hut)
Not so smooth sailing for DFDS Seaways
Who: The Advertising Standards Authority (ASA) and DFDS Seaways Where: United Kingdom When: 4 May 2023 Law stated as at: 17 October 2023 What happened: The ad was featured on…
- Posted in:
- Marketing Techniques
- Online Advertising
- Retailing
High-end fashion brands model unhealthy expectline SA’s risqué models
Who’s your money on? Ladbrokes and William Hill face off against the ASA
Who: The Advertising Standards Authority (ASA), LC International Ltd t/a Ladbrokes and WHG (International) Ltd t/a William Hill Online Where: United Kingdom When: 9 and 23 August 2023 Law stated…
- Posted in:
- Advertising Regulation
Time to ‘Clear the Air’: the ASA rules against 4AIR LLC for making misleading green claims
Who: The Advertising Standards Authority (ASA) and 4Air LLC (4AIR) Where: United Kingdom When: 30 August 2023 Law stated as at: 31 August 2023 What happened: The ASA has upheld…
- Posted in:
- Advertising Regulation
- Online Advertising
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
Who: European Consumer Organisation (BEUC) Where: European Union When: 20 September 2023 Law stated as at: 18 October 2023 What happened: BEUC has published the outcome of a consumer survey…
- Posted in:
- Advertising Regulation
- Online Advertising
