Marketinglaw Update | October 2026
Recent editions
2026
2025
2023
The very best writing on marketing and advertising law, for free – since 1999. To receive all our updates, register for marketinglaw’s monthly newsletter.
More Articles
ASA challenges unsubstantiated green claims in travel ads
The ASA ruled that ads for travel agents using the term “eco” were misleading because the advertisers failed to make the basis of their environmental claims clear.
- Posted in:
- Advertising Regulation
- Online Advertising
Level cleared: White Hat Gaming's esports gambling ads pass ASA test
The ASA has cleared gambling ads placed on a professional Counter-Strike 2 esports website, finding that the content and context were not directed at under-18s.
- Posted in:
- Advertising Regulation
- Online Advertising
Bundle of trouble: ASA rules against hidden subscription add-ons
The ASA ruled that bundling additional subscription services into a package during the checkout process was misleading.
How influencer advertising can make the 'less healthy' food and drink advertising restrictions bite
The ASA’s ruling under the “less healthy” food and drink advertising restrictions shows the importance of careful use of influencer marketing.
- Posted in:
- Advertising Regulation
- Online Advertising
UK Sporting Events Bill: advertising and marketing provisions
The UK’s Sporting Events Bill introduces advertising provisions around major sporting events to be held in the UK.
- Posted in:
- Advertising Regulation
Hotpoint's 'most trusted' claim doesn’t wash with the ASA
The ASA has upheld a complaint against Hotpoint’s claim to be “The UK’s Most Trusted Appliance Brand”, finding that basing the claim on the volume of five-star reviews from a third-party partner’s site was insufficiently transparent to consumers.
- Posted in:
- Advertising Regulation
ASA rules savings claims misleading where based on averaged competitor prices
The ASA has ruled that savings claims on Nectar Sleep’s website were misleading, finding that the ad implied consumers could save up to 65% against Nectar Sleep’s usual selling prices when the claimed savings were in fact based on a comparison with an average of selected competitors’ prices.
ASA rules fashion ad irresponsibly glamorised smoking
The ASA has ruled against a clothing brand’s ad which in the ASA’s view irresponsibly glamorised smoking.
Ads for AI products under the spotlight: CAP highlights potential issues and ASA rules 'looksmaxxing' ad misleading and irresponsible
CAP has published an article on advertising AI products and the ASA has published a ruling against a “looksmaxxing” AI app for unsubstantiated before-and-after claims and harmful body image content targeting young people.
- Posted in:
- Advertising Regulation
- Online Advertising
Sales volumes aren't the whole story: High Court refuses CMA's 'fixed volume requirement' for Emma Sleep's reference pricing
The High Court has refused the CMA’s application for an enforcement order that would have required Emma Sleep to adhere to a 1:2 “fixed volume requirement” in relation to its use of reference pricing.
From fake discounts to hidden fees: UK government and CMA target deceptive pricing practices
The UK government plans to consult on making misleading discount practices automatically prohibited under the Digital Markets, Competition and Consumers Act 2024, while the CMA has escalated its drip pricing enforcement.
ASA continues crackdown on misleading 'was' price claims and countdown tactics
The ASA upheld complaints against two advertisers over unsubstantiated reference prices, a misleadingly presented bundle discounts and countdown clocks that falsely implied offers were about to end.
