7th September 2000 | marketinglaw

The end of comparative advertising as we know it?
Written by Nick Johnson on 07 Sep 2000
On 23/4/00 the Comparative Advertising Directive became law in the UK Stephen Groom and Nick Johnson analyse the new rules. On 23 April 2000 the EU Directive seeking to…
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Sports sponsorship
Written Osborne Clarke on 07 Sep 2000
Legal rights involved in sponsorship What are the legal rights involved in sponsorship? What can I sponsor? How do I secure maximum television exposure? What will I get for…
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Retailers lowest price claims challenged
Written Osborne Clarke on 07 Sep 2000
Complaints upheld findings by the ITC and the ASA. Topic: Prices Who: Comet and TV Travel Shop When: Autumn 1999 Where: UK: ASA and ITC What happened: Which is the…
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Product placement
Written Osborne Clarke on 07 Sep 2000
Information about product placement in television programmes and computer games and programme sponsorship. Who makes the rules about product placement in television programmes? Can I pay to include my…
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Prize promotions
Written Osborne Clarke on 07 Sep 2000
Information about the legal aspects of prize promotions What kind of legal problems can prize promotions create? If entry is free, does it matter how prizes are awarded? If…
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Passing off and advertising
Written Osborne Clarke on 07 Sep 2000
Learn about passing off and what elements need to be proved What is passing off? What are the elements of passing off that need to be proved? What does…
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Did talks with excluded competitor justify termination of exclusive marketing agency?
Written Osborne Clarke on 07 Sep 2000
Cobweb were not impressed to discover that despite a term in its agreement with Phoenix forbidding it from marketing and selling Cobweb’s business information product to named “excluded organisations”. …
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Data privacy and protection – highlights for marketers
Written Osborne Clarke on 07 Sep 2000
The Data Protection Act 1998 implements the requirements of the EU Data Protection Directive. Stephen Groom checks out the aspects of the new law that are particularly relevant to marketing.…
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Current issues in advertising agency-client contracts
Written by Nick Johnson on 07 Sep 2000
In September 1998, the IPA, the Incorporated Society of British Advertisers and the Chartered Institute of Purchasing & Supply published their jointly drafted “Suggested Terms And Provisions For Use In…
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Bribery and corruption
Written Osborne Clarke on 07 Sep 2000
What has “Bribery and Corruption” got to do with honest to goodness marketing? To find out read this article. What have "Bribery and Corruption" got to do with honest…
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All Articles from 7th September 2000

The end of comparative advertising as we know it?

Sports sponsorship

Retailers lowest price claims challenged

Product placement

Prize promotions

Passing off and advertising

Did talks with excluded competitor justify termination of exclusive marketing agency?

Data privacy and protection – highlights for marketers

Current issues in advertising agency-client contracts

Bribery and corruption

Categories

Advertising Regulation

Data & Privacy

General

Marketing Techniques

Media & IP

Misleading Advertising

Online Advertising

Retailing

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