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As finance director, it’s your worst nightmare! As finance director, it's your worst nightmare! Your most talented creative director comes into your office with your sharpest account director. They…
What factors should I consider when choosing a brand name? What factors should I consider when choosing a consider when choosing a brand name? There are many factors that…
What is the connection between meta-tags and brands? What a meta-tags? Meta-tags are computer codes invisible to end-users which are used to describe the contents of a web site.…
What have the courts said about linking and framing? What is linking?Linking is the process by which computer users can navigate between different web-sites on the Internet. There are…
Are brands valuable assets? What is a brand and what is branding? A brand is a name or logo which identifies a particular product of the brand owner.Sometimes a…