5th April 2001 | marketinglaw

Survey shows up packs of lies

Written Osborne Clarke on 05 Apr 2001

A recent DTI funded survey revealed that copious labelling regulations still fail to prevent consumers being misled about how much product they are buying. Topic: Packaging Who: Manchester School…
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SMS ‘opt-in’ only marketing threat

Written Osborne Clarke on 05 Apr 2001

Recent pronouncements by the Information Commission on how data protection laws apply to SMS marketers have ignited fresh controversy over impractical and out of date privacy regulations. Topic: M-commerce…
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Price pledge prosecutions poliferate

Written Osborne Clarke on 05 Apr 2001

When trading standards were thrown out on a prosecution over “If you find it cheaper elsewhere we’ll refund the difference” claims, it seemed like retailers could do their worst and…
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Muted UK Registry celebrations for CTM’s fifth birthday

Written Osborne Clarke on 05 Apr 2001

The Community Trade Mark came into being only five years ago this month, but already many brand owners are opting to file first for a CTM rather than a UK…
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Ms Chong gets no change from $1.99 claim

Written Osborne Clarke on 05 Apr 2001

When a chain of “Lifestyle $1.99″ shops opened in Singapore, the existing “One 99″ retail chain was not impressed. But was Judge Chao Hick Tin impressed with One 99’s legal…
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Jobsite links a stepstone too far

Written Osborne Clarke on 05 Apr 2001

Danish media group OFiR thought it was onto a good thing when it linked its recruitment site direct into lists of jobs in competitor StepStone’s German site. Then Osborne Clarke’s…
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First Elvis, now Diana

Written Osborne Clarke on 05 Apr 2001

When the successor company to the Elvis estate failed to register Elvis Presley brands it was no flash in the pan, as the result of recent attempts by the Princess…
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E-mail/SMS ‘harassment’ fears after Sun verdict

Written Osborne Clarke on 05 Apr 2001

How could a case for damages brought against The Sun by constabulary clerk Esther Thomas have crucial relevance for SMS and e-mail marketing? Topic: Selling on-line Who: Esther Thomas…
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BSI Guide helps de-mystify data privacy/marketing issues

Written Osborne Clarke on 05 Apr 2001

What happened when the British Standards Institute and the Information Commission (formerly the Data Protection Commission) got together to draw up a Guide to developing corporate data protection/e commerce policies?…
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52% ignorant of new distance selling rules

Written Osborne Clarke on 05 Apr 2001

A recent Office of Fair Trading survey revealed depressing ignorance of crucial new rules which are relevant for all those selling on-line. Topic: Distance Selling Who: Theelling Who: The…
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‘Don’t use the ASA to fight your competitors’ says Borrie

Written Osborne Clarke on 05 Apr 2001

In a recent speech new ASA Chair Lord Borrie lashed out at the disproportionate ASA resources spent on adjudicating complaints by companies over their competitors’ advertising. Does he have a…
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‘Committed to natural methods doesn’t mean we are using them’ says retailer

Written Osborne Clarke on 05 Apr 2001

Once again environmental claims encounter heavy weather in front of the Advertising Standards Authority, and careful wording didn’t pass muster for the advertiser. Topic: Misleading advertisingWho: Sainsbury's and the…
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Peter Barratt

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