20th August 2001 | marketinglaw

US freelance journalists win on-line rights victory
Written Osborne Clarke on 20 Aug 2001
US publishers argued in vain that on-line versions of freelancer’s copy were “revisions” of the off-line story and needed no separate permission. Topic: Copyright Who: New York Times and…
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New direct marketing code threat
Written Osborne Clarke on 20 Aug 2001
DM is one of the seven sectors where the OFT wants to see yet more codes, according to its recently published response to the feedback it got to February 2001…
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Is SMS a ‘call’? conundrum
Written Osborne Clarke on 20 Aug 2001
ICSTIS and other regulators are anxious to know whether SMS are ‘calls’. Topic: M-commerce Who: ICSTIS, the Wireless Marketing Association Where: UK When: July/August 2001 What happened: Malaysian Muslims…
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Information Commission publishes annual report
Written Osborne Clarke on 20 Aug 2001
The IC Report for 2000/1 reveals the limited action taken to enforce legislation that is probably amongst the most far reaching but misunderstood and uncomplied with, ever. Topic: Data…
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Government offers phone booth ad solutions
Written Osborne Clarke on 20 Aug 2001
First it was sex services cards in telephone booths, now it’s ads on them. Clearly New Labour is getting its priorities right in the second term. Topic: Outdoor Who:…
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Germany finally scraps 1930s law
Written Osborne Clarke on 20 Aug 2001
Germany’s legislators have finally repealed the Rabattsgesetzt and Zugabeverordnung. But will it now be plain sailing for promotion marketing in Germany? Marcus Sacré of Osborne Clarke Cologne surveys the new…
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Gambling reform proposals blast existing prize promotion law shambles
Written Osborne Clarke on 20 Aug 2001
At last the confusing and ramshackle collection of laws making legal prize promotions a nightmare for UK promoters is recognised as such. Topic: Games of chance and skill Who:…
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First distance selling injunction granted
Written Osborne Clarke on 20 Aug 2001
Pity computer seller Fiche & Chips didn’t take as much care over its service as with its name. Topic: Distance selling Who: Fiche and Chips and Middlesborough Trading Standards…
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e-mails face ‘instantly identifiable’ rule
Written Osborne Clarke on 20 Aug 2001
While the great email marketing opt-in/opt-out debate has raged, other crucial new regulations directly affecting e-mail marketers have been quietly approaching. Topic: e-mail marketing New development: UK implementation of…
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Court puts ban on parody in TV-commercials
Written Osborne Clarke on 20 Aug 2001
Verkade cookie ad takes the michael out of the famous Wherthers Original grandad/grandson toffee ad and pays the price. Topic: PlagiarismWho: Storck vs. VerkadeWhen: 26 June 2001Where: President of…
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Case sounds warning on redundancy selection procedures
Written Osborne Clarke on 20 Aug 2001
In an economic climate where downsizing may be inevitable, this case highlights the care that must be taken with selecting who is to be ‘let go’. Osborne Clarke’s Jessica Corsi…
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CAP publishes organic food ad Help Note
Written Osborne Clarke on 20 Aug 2001
UK advertisers still get into a pickle over “environmentally friendly” organic food claims. Topic: FoodWho: The Committee of Advertising Practice (“CAP”)When: July 2001Where: London What happened: The CAP, which…
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