21st December 2001 | marketinglaw

SMS and location data marketing – good news and bad news for marketers
Written Osborne Clarke on 21 Dec 2001
It’s that draft Communications Data Protection Directive again and this time it’s m-commerce marketing methods under the regulators’ spotlight. Who: Council of EU telecoms ministers Where: Brussels When: December…
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Possible reprieve for cookies
Written Osborne Clarke on 21 Dec 2001
The draft Communications Data Protection Directive is going to be big news for marketers however it turns out, and the see-sawing continues with EU telecoms Ministers now having had their…
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No space? German disclosure rules still apply says ECJ
Written Osborne Clarke on 21 Dec 2001
In a discouraging judgment for m-commerce marketers, lack of space for mandatory disclosures was not regarded as a good excuse for abbreviations. Who: The European Court of Justice ("ECJ")…
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New design registration rules boost ‘Cinderella’ right
Written Osborne Clarke on 21 Dec 2001
Since 9 December 2001 the landscape of design registration in the UK has changed radically. Maybe now this under-used right will get the use it deserves. New Law: The…
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Major changes for mortgage ad rules
Written Osborne Clarke on 21 Dec 2001
The Financial Services and Markets Act continues to make waves for financial service marketing. Another key change on the horizon is to the regulatory regime for mortgage ads. New…
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Goliath beats David in web access shoot-out
Written Osborne Clarke on 21 Dec 2001
AOL was not impressed with press ads featuring “easy”‘s Stelios tearing up the AOL brand and promoting easyEverything cafes. Who: easyEverything and AOL When: When: December 2001 Where: London…
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Frank’s ‘McChina’ restaurant brand vaults US block
Written Osborne Clarke on 21 Dec 2001
Yes it’s another fight over a “Mc” starting brand name, but this time the underdog (no reference to the menu intended) won the day. Who: McDonald’s Corporation and Frank…
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Fallon and Observer settle pitch rights spat
Written Osborne Clarke on 21 Dec 2001
It’s not the first time there have been uncanny resemblances between unsuccessful pitch presentations and the client’s subsequent advertising. Who: Guardian Newspaper Group and Fallon spaper Group and Fallon…
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Drink statistics drive health warning pressure
Written Osborne Clarke on 21 Dec 2001
Another threat to introduce US/France style health warnings on booze labelling and tighter ad controls, and this time it’s from the UK government. Who: UK Government, ISBA et al…
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Direct marketers reel at electoral role reversal
Written Osborne Clarke on 21 Dec 2001
What the government was dissuaded from doing by industry pressure, a retired accountant has achieved through sheer determination through the courts. Who: Brian Reid Beetson Robertson, City of Wakefield…
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Another Brussels ‘U’ turn on spam regulations
Written Osborne Clarke on 21 Dec 2001
Readers could be forgiven for losing track of the twists and turns on EU proposals for regulating unsolicited commercial e-mail. Here’s the latest twist, and more’s the pity for marketers…
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‘Sex please, we’re French’ takes knock in new guidelines
Written Osborne Clarke on 21 Dec 2001
New French rules on portrayal of the sexes in advertising have pleased womens’ interest groups, but will there still be nudity and will we see similar moves here in the…
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