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The E-mail Marketing Association recently blasted those offering ‘permission-based’ e-mail marketing lists. Is the practice misleading and what are the issues? Topic: Selling on-line Who: The E-mail Marketing Association…
Four recent Advertising Standards Authority verdicts all castigated comparative claims. But whatever happened to ‘mere puff’? Topic: Comparative Advertising Who: The Advertising Standards Authority and Argos, Excel Recruitment, Travelodge…
