26th June 2002 | marketinglaw

Waitrose ‘Very best prices’ claims scrutinised
Written Osborne Clarke on 26 Jun 2002
The Advertising Standards Authority took a perhaps unexpectedly lenient view of an already dropped “very best prices” pledge in a Waitrose leaflet. Does this signal a major shift in the…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
New automated telemarketing code
Written Osborne Clarke on 26 Jun 2002
Telemarketing using automated dialling equipment is already illegal unless the recipient has already opted in, but the Direct Marketing Association has now published on automated telemarketing code. Topic: Telemarketing…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Mixed news for SMS/location data marketers
Written Osborne Clarke on 26 Jun 2002
Euro MPs have voted for a relaxation of current tight restrictions on use of location data for marketing, but in other respects it looks like general “opt-in” come 2004. …
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Metatags trigger battle of the Reeds
Written Osborne Clarke on 26 Jun 2002
Could Reed Business Information use the “own name” defence when sued by Reed Executive over “Reed” metatags and name checks in its Totaljobs.com recruitment site? Topic: Brands Who: Reed…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
ICSTIS gets to grips with reverse-billed premium rate SMS
Written Osborne Clarke on 26 Jun 2002
Premium rate SMS has become hugely popular, and premium rate line watchdog ICSTIS has published guidelines for those marketing and providing them. Topic: M Commerce Who: The Independent Committee…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Government consults on prize promotion laws
Written Osborne Clarke on 26 Jun 2002
After looking like sidelining proposals for prize promotion law reforms, the Department of Culture, Media and Sport publishes a consultation paper. But do they really want reform? Newsfeed Topic: …
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Fourth referee for FIFA ‘ambush marketing’ claims against Pepsi?
Written Osborne Clarke on 26 Jun 2002
According to FIFA, Pepsi has implied in ads running in Argentina, Mexico, Ecuador and Russia that it is an official World Cup sponsor. Pepsi argues FIFA has “gone overboard on…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Distance sales rules update
Written Osborne Clarke on 26 Jun 2002
While Trading Standards bemoan ignorance of the 2000 “Distance Selling Regulations”, the OFT gets tough on post-cancellation refunds. Topic: Selling on Line Who: West Sussex Trading Standards, The Office…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Cookie ‘information in advance’ rule dropped
Written Osborne Clarke on 26 Jun 2002
After frantic lobbying by the digital marketing industry, the long awaited EU Communications Data Protection Directive is softer on cookies than it was and than current UK law as interpreted…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Broadcast ad controls at the crossroads?
Written Osborne Clarke on 26 Jun 2002
The Advertising Association has delivered a broadside to the government over its current proposals for TV and radio ad regulation under the new OFCOM regime. Topic: TV Who: UK…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
A legal overview of sponsorship
Written by Nick Johnson on 26 Jun 2002
As the world cup highlights the immense potential value of sponsorship, Nick Johnson provides a legal overview of the issues to be borne in mind when contemplating a sponsorship deal.…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
‘Modified opt-in’ for commercial e-mail
Written Osborne Clarke on 26 Jun 2002
As feared, Euro MPs have voted for a form of opt-in for e-mail marketing in Europe, but the devil, or perhaps the angel, is in the detail. Topic: Email…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook

Categories

Recent contributors

Aisling Farley
Trainee Solicitor, London
Federico Ferrara
Partner, Milan
Thomas Devred
Partner, Paris
Sian Edmonds
Senior Associate, London

Sign up to our newsletter