22nd October 2002 | marketinglaw

Watch ads overdo ‘precision’ claims
Written Osborne Clarke on 22 Oct 2002
Luxury watch brands Tag-heuer and Breitling both asked the ASA not to take literally their “ultra precise”/”100% precision” watch ad copy. Was the ASA going to be 100% literal in…
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Outgoing Information Commissioner sounds ‘more enforcement’ warning
Written Osborne Clarke on 22 Oct 2002
With the IC’s enforcement staff due to be doubled in 12 months and a more proactive stance promised against data privacy abusers, will it make any difference? Topic: Data protection…
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Oftel mounts on-line customer kite mark bandwagon
Written Osborne Clarke on 22 Oct 2002
Oftel’s new “Price Assurance Standard Scheme” is for on-line telecoms service information aggregators Topic: Telecommunications Who: Oftel Where: London When: September 2002 What happened: After a lengthy consultation period Telecoms watchdog Oftel…
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New rules impact on temp workers
Written Osborne Clarke on 22 Oct 2002
Since 1 October 2002 new regulations have given additional benefits to workers on fixed term contracts. Osborne Clarke’s Olivia Sinfield investigates. FIXED TERM CONTRACTS – NO LONGER SUCH A…
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Naomi/Mirror appeal verdict – relief for marketers?
Written Osborne Clarke on 22 Oct 2002
Naomi won’t now get her £3,500 for breaches of confidences and data protection law, but does it change the position for marketers using people in advertising? Topic: Data protection…
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Lloyds TSB’s cold feet over John Thomson exploits
Written Osborne Clarke on 22 Oct 2002
Recent negative press reporting over “Cold Feet” star John Thomson may have caused Lloyds TSB to check the contract covering Thomson’s recent appearances in their advertising. Topic: Personality rights Who: …
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Germany decides: do junk faxes cause criminal damage?
Written Osborne Clarke on 22 Oct 2002
Was a German lawyer being too clever when he pressed for the Frankfurt prosecutor to bring criminal damage proceedings against a fax marketer? Topic: Fax Marketing Where: Regional Prosecutor…
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First California spam prosecution
Written Osborne Clarke on 22 Oct 2002
After four years the California Attorney General has finally launched the first prosecution under the state’s 1998 anti spam law. Topic: Email Marketing Who: California Attorney General Bill Lockyer and PW…
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Electoral roll opt-out: more or less junk mail?
Written Osborne Clarke on 22 Oct 2002
By law, all those registering to vote must now be given a chance to opt-out of going on a version of the roll made available to marketers. But are the…
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Booze pack watchdog spreads its wings
Written Osborne Clarke on 22 Oct 2002
The Portman Group’s new Code will extend from just naming and packaging of alcoholic drinks to promotion online and offline. But will this overlap uncomfortably with the CAP/ASA scheme? …
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At last it’s the Distance Marketing of Financial Services Directive!
Written Osborne Clarke on 22 Oct 2002
Finally, after years of Brussels debate, the EU distance selling regime now extends to financial services. Was it worth the wait? Decide for yourself. Topic: Financial Services New Law…
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‘Knowingly concerned’ Sydney ad agency not saved by disclaimer
Written Osborne Clarke on 22 Oct 2002
A five second on-screen explanation didn’t get advertiser or agency off the hook in an Australian ad prosecution. Topic: Misleading Advertising Who: ACCC –v- Medical Benefits Fund of Australia…
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