28th March 2003 | marketinglaw

Swingeing mobile spam fine
Written Osborne Clarke on 28 Mar 2003
British Virgin-Islands based Polo Limited may not have expected a £15,000 fine when it sent thousands of text messages inviting punters to call a premium rate line to claim their…
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New CAP Code kicks in 4 June 2003
Written Osborne Clarke on 28 Mar 2003
A revamped, re-titled “British code of advertising, sales promotion and direct marketing” will soon be at the heart of the UK’s self regulatory system for non-broadcast advertising. Topic: Self…
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Natural claims for products
Written Osborne Clarke on 28 Mar 2003
In February 2003, the Advertising Standards Authority upheld complaints by Ecos Paints of Cumbria against no less than five companies making “natural” claims for their products. Topic: Environment Who:…
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Latest on-line price blunder story
Written Osborne Clarke on 28 Mar 2003
When it mistakenly advertised a Hewlett-Packard PDA at £7.32, Amazon UK experienced the inevitable rush of on-line orders. But will its cancellation of all those contracts stand up in court?…
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FSA foreshadows new financial product disclosure rules
Written Osborne Clarke on 28 Mar 2003
So it’s goodbye to the “Key features document” and hello to the “Key facts document”. Topic: Financial services Who: The Financial Services Authority When: February 2003 Where: London What…
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Cheap boules promotion rebounds for Safeway
Written Osborne Clarke on 28 Mar 2003
The marketing material may have been 100% accurate and non-misleading, but this retail promotion still fell foul of the ASA. Topic: Promotion marketing Who: Safeway and The Advertising Standards…
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CAP Code ‘Explicit consent bombshell’
Written Osborne Clarke on 28 Mar 2003
Normally the UK’s ASA-enforced code for non broadcast ads takes a while to keep in step with changes to relevant UK laws. The new eleventh edition changes all that, and…
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‘Misleading’ movie start-times spark Chicago lawsuit
Written Osborne Clarke on 28 Mar 2003
Illinois cinema owner Loews is in the eye of a class action lawsuit. Its sin has been to advertise movie start times which are really cinema ad start times. …
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‘Europe’s leading’ claim doesn’t stack up
Written Osborne Clarke on 28 Mar 2003
Once again, an advertiser claiming to be the leading player in its field finds the going heavy when put to proof. Topic: Comparative advertising Who: Future Horizons and the…
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‘Darts championship not a world event’ shocker
Written Osborne Clarke on 28 Mar 2003
Under recently-introduced tobacco sponsorship controls tobacco sponsored “world” sporting events will be allowed to continue for slightly longer than any others. But what is a “world event”? Topic: Sponsorship, Tobacco Who: British…
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‘Bad faith’ threat to registered trademarks
Written Osborne Clarke on 28 Mar 2003
You may be sitting pretty with a registered brand to die for in a particular product sector, but all bets will be off if “bad faith” was involved in filing…
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