29th May 2003 | marketinglaw

Weight Watchers sues Tesco over food label ‘points’

Written Osborne Clarke on 29 May 2003

Labelling on Tesco’s new “Healthy Living” food range gives “points” per serving. But POINTS is a registered trade mark and its owner, Weight Watchers, wants Tesco to stop. Topic: Brands Who: Weight…
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O2/Sony settle ‘Playstation icon’ ad dispute

Written Osborne Clarke on 29 May 2003

Sony claimed trade mark infringement and more over an O2 campaign promoting its new “X-Net” mobile service. Topic: Brands Who: Sony Computer Entertainment Europe and Others -v- O2 Plc and Others When: April/May 2003 Where: Chancery…
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Multiple ASA whammy for scratchcard ‘prize competition’

Written Osborne Clarke on 29 May 2003

Six out of eight complaints upheld was not an ideal result for a recent series of three “scratchcard prize competitions” run by Thus. Topic: Telecoms Who: Thus Plc and The Advertising Standards…
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Letter to patients sounds libel warning for advertisers

Written Osborne Clarke on 29 May 2003

Although it was a “not defamatory” verdict on the facts, the recent case of ICN Photonics and Dr M Patterson is a reminder that knocking a competitor’s product can defame…
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Less Code protection for copied advertisers shock

Written Osborne Clarke on 29 May 2003

An Economist ad may have been voted 5th Best Poster of the 20th century, but the ASA was not prepared to protect it against an uncannily similar execution aimed at…
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Last ‘Stop Now’ Orders please,19 June 2003

Written Osborne Clarke on 29 May 2003

So it’s farewell, then, to “Stop Now” Orders. Designed to give sharper teeth to UK consumer law enforcement bodies, they were probably best known for their nickname “SNORES”. Topic: Consumer…
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ITC pronounces on wholesome snack bar ad claims

Written Osborne Clarke on 29 May 2003

Unqualified “healthy” claims for processed snack bars are confirmed as a no go area for TV ads following this ITC decision, but its verdict on a puffier “all good stuff”…
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ECJ nixes old Austrian knocking copy laws

Written Osborne Clarke on 29 May 2003

In a rare verdict focusing on comparative advertising, the European Court of Justice makes it clear that old, hyper-restrictive, comparison laws cannot be allowed in through the back door. …
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Can email appending be compliant?

Written Osborne Clarke on 29 May 2003

Following its increasingly controversial fortunes in the US, “email appending” has started to pop up on this side of the Atlantic. Topic: E-mail marketing-a legal analysis In e-mail appending, the…
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BT in court again over competitors’ ads

Written Osborne Clarke on 29 May 2003

No stranger to litigation over knocking copy, BT is at it again, this time over advertising for new directory enquiry services. Topic: Comparative advertising Who: BT and The Number When: May 2003 Where: London What happened: BT…
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Bid to revive EU Sales Promotion Regulation

Written Osborne Clarke on 29 May 2003

Nineteen months after publication of the first draft and following six months of inaction, an amended version of the proposed EU Sales Promotion Regulation has appeared. Topic: Promotion Marketing Who: The European…
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‘Past performance’ figures escape ban

Written Osborne Clarke on 29 May 2003

Financial Services Authority proposals allow continued use of past performance figures in financial promotions, but there’s a big catch. New law/regulation: Proposed new Conduct of Business Rules Amendments and…
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