27th November 2003 | marketinglaw

You can do it? ‘No you can’t’ says Registry
Written Osborne Clarke on 27 Nov 2003
When the European Court of Justice agreed ‘Baby Dry’ could be trade-marked for nappies, was it a false dawn for brand owners seeking to register phrases? We investigate the recent…
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Starting gun fired on TV/radio ad control revolution
Written Osborne Clarke on 27 Nov 2003
It may not be fully operational yet, but new communications super regulator Ofcom is already showing it means business. It has published proposals for a radical shake-up of broadcast ad…
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Spring 2004 for credit card ad ‘honesty box’
Written Osborne Clarke on 27 Nov 2003
In an effort to placate the Commons Treasury select committee in advance of the DTI’s much threatened ‘radical review’ of UK consumer credit laws, UK credit card providers have come…
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Rules on ‘research’ photocopying tighten
Written Osborne Clarke on 27 Nov 2003
Following an EU Directive, there have been some changes to UK copyright law. We report on these, focusing on tweaks to the ‘fair dealing’ defence to copyright infringement. Background:…
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Price isn’t right for MFI and Floors-2-go
Written Osborne Clarke on 27 Nov 2003
TV ad offers for two homeware retailers were not all they were cracked up to be, as the ITC concluded in recent cases where the advertisers ought to have known…
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Pharma-marketing in less than rude health
Written Osborne Clarke on 27 Nov 2003
There has been a flurry of recent reports on alleged non-compliance with medicines advertising regulations. Both the UK drugs watchdog, the Medicines and Healthcare Products Regulatory Agency and the Consumers…
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New compliance aid for IT distance sales
Written Osborne Clarke on 27 Nov 2003
Surveys showed many UK distance sellers of IT products were not complying with distance sales and unfair contract regulations. To help businesses comply, the OFT plan to publish “Guidance”. …
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Information Commissioner publishes ‘Guidance’ on new privacy regulations
Written Osborne Clarke on 27 Nov 2003
What are ‘similar products or services’, what are ‘negotiations for a sale’, what is an ‘individual subscriber’, what about legacy lists? – are there answers in this “Guidance” to these…
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Does handshake make a contract?
Written Osborne Clarke on 27 Nov 2003
Leading TV programme maker Endemol pulled out of discussions over its use of a property to shoot a programme. The property owner sued, saying a handshake on site and a…
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DMA report for 2002/03
Written Osborne Clarke on 27 Nov 2003
It’s been another busy year for the UK’s leading marketing industry trade body, the Direct Marketing Association. We mine some nuggets out of their most recent annual report and accounts.…
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Bottom line for Hello! in Douglas/Zeta-Jones litigation
Written Osborne Clarke on 27 Nov 2003
Just over three years after a certain confidential wedding breakfast in the Plaza Hotel, New York, the litigation between Hello! and OK! magazines, as well as the happy couple, is…
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ASA has last bark on ‘top dog’ claims
Written Osborne Clarke on 27 Nov 2003
Every batch of Advertising Standards Authority case reports, every fortnight, contains challenged superlative claims. How did ‘First for service’ and ‘The North’s principal auction house’ fare this time around? …
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Angelo Molinaro
Senior Associate, Italy
Georgie Taylor
Associate, London
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