26th February 2004 | marketinglaw

Who fleeced Roger Rabbit’s creator?
Written Osborne Clarke on 26 Feb 2004
When Disney did cross-merchandising ‘Roger Rabbit’ deals with Coca Cola and McDonald’s, receiving no cash, how did that work for the ‘5% of gross receipts’ entitlement of Roger Rabbit’s creator?…
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The Number suffers BT double whammy
Written Osborne Clarke on 26 Feb 2004
As if it wasn’t bad enough for The Number to have to pay up £40,000 to settle a copyright infringement claim by BT over comparative advertising, it also had to…
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Royal Mail bid to limit postcode address file use
Written Osborne Clarke on 26 Feb 2004
The Royal Mail is bound by statute to license ‘on reasonable terms’ the use of its database of 27 million postal address records and 1.7 million postcodes. In this recent…
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Right to opt-out of 48 hour limit under review
Written Osborne Clarke on 26 Feb 2004
Under the current EU Working Time Directive, employers can agree with their staff that they opt-out of the cap of 48 hours the law currently imposes on the working week.…
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Pitch charter #3 beckons
Written Osborne Clarke on 26 Feb 2004
Recent trade press reports indicated that the IPA was limbering up to produce an abuse-reducing ‘pitch charter’ for agencies and clients. But haven’t we been this way before, at least…
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OECD offers up ‘SPAM matrix’ nugget
Written Osborne Clarke on 26 Feb 2004
Prior to yet another international symposium on how to combat SPAM, the OECD has produced a useful background paper. It includes gems such as a table showing the (relatively) up…
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New price marking laws beckon
Written Osborne Clarke on 26 Feb 2004
Come July 2004, we will have a new price marking order which lays down the law about how products available in shops and on-line should be priced. The changes from…
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New Ofcom guidelines for ad complaint handling
Written Osborne Clarke on 26 Feb 2004
In the nick of time, before it assumed responsibility for processing complaints over TV and radio advertising, Ofcom published new guidelines explaining how these are to be handled. Topic: TV…
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New broadcast ad complaints scheme latest
Written Osborne Clarke on 26 Feb 2004
With the drawbridge now up on comments on Ofcom’s proposals for the ASA to take over the handling of complaints over radio and TV ads, we report on the ASA’s…
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Lost films prove expensive
Written Osborne Clarke on 26 Feb 2004
There were no written contact terms governing the defendant’s safekeeping of negatives and transparencies with which it was entrusted by the claimant. There was also no list kept of what…
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Four complaints upheld against magazine insert scratchcard
Written Osborne Clarke on 26 Feb 2004
A premium rate call based scratchcard with no clear free entry route, offering ‘prizes’ of computers to most participants which turned out to be second-hand with no operating systems. It…
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Durant case fall-out continues
Written Osborne Clarke on 26 Feb 2004
Previously on marketinglaw we reported on potentially seismic implications for direct marketers of a recent Court of Appeal judgement on the meaning of ‘personal data.’ The Information Commission has now…
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