25th March 2004 | marketinglaw

When do footnotes mislead, not clarify?
Written Osborne Clarke on 25 Mar 2004
In three more cases, the ASA has tackled ads where the headline and the rest of the ad don’t quite stack up. If one contradicts the other, then it’s an…
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Renault lashes out a third time
Written Osborne Clarke on 25 Mar 2004
First Fiat and its “Gingo” new car name, then Alliance & Leicester and a car value depreciation report, now Volkswagen and misleading “first hatchback” claims. Renault is having a busy…
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Record US penalty for children’s data processing
Written Osborne Clarke on 25 Mar 2004
Here in the UK there is limited enforcement of requirements for verifiable, parental consent before processing under 12s data. In the US, they do it differently. We report on two…
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OIC steers pragmatic course
Written Osborne Clarke on 25 Mar 2004
As the UK’s digital marketing industry wrestles with new regulations in force since last December, the Information Commission is taking a remarkably flexible view on compliance. Topic: Digital marketing Who: The Office…
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Oh no, another demand for food ad curbs
Written Osborne Clarke on 25 Mar 2004
Amidst the current clamour for something to be done about UK obesity, there has been yet another call for greater curbs on food advertising. We report on this and the…
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OFT debt consolidation survey report
Written Osborne Clarke on 25 Mar 2004
More and more, UK consumers are taking out one loan to pay off multiple loans. But is the advertising for these services complying with the current regulations? A recent OFT…
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Name that tune (not) woe for compilation advertisers
Written Osborne Clarke on 25 Mar 2004
Ofcom has recently reported on not one, but two recent TV ads where the content of music compilation discs has been misrepresented. Topic: Music Who: Ofcom, Warner Music UK and Target NMI Where: London When: March…
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Moral rights a non-event again?
Written Osborne Clarke on 25 Mar 2004
Since their introduction in 1989, moral rights for authors have been something of a legal non-event. Here we report on a rare case where moral rights were in issue. Have…
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FSA blitz on misleading ads continues
Written Osborne Clarke on 25 Mar 2004
The Financial Services Authority recently reported on another six months of enforcement work, tackling misleading ads for financial products. Topic: Financial services Who: The Financial Services Authority Where: London When: February 2004 What happened: The Financial Services Authority…
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EU data supergroup’s guidance on electronic comms. regulations
Written Osborne Clarke on 25 Mar 2004
Europe’s information commissioners have produced an “Opinion” on the interpretation of new digital marketing regulations. Enlightenment or more confusion? Topic: Digital marketing Who: The “Article 29 Data Protection Working Party” Where: Brussels When: February 2004 What happened: The…
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Ché Guevara image and ads: Paris court mulls penalty
Written Osborne Clarke on 25 Mar 2004
Following a bust-up with Smirnoff Vodka, those controlling the rights in an iconic photo of Ché Guevara have recently turned their attentions to advertising in France. Topic: Copyright Who: Diana Diaz-Lopez and…
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Big boost for site search/pop-up ad key words
Written Osborne Clarke on 25 Mar 2004
A robust Court of Appeal judgement has given Reed Business’s TotalJobs.com the green light for use of Reed Employment’s REED brand in site/pop-up ad links. Why? Because “significant deception” was…
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