27th April 2004 | marketinglaw

Subaru ‘apples with diesel’ comparison misfires
Written Osborne Clarke on 27 Apr 2004
In a press campaign Subaru compared its diesel Forester with petrol competitors for economy and the petrol version with diesel competitors for performance. Fair comparison? For the ASA verdict go…
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OFT survey supports summary box
Written Osborne Clarke on 27 Apr 2004
In an OFT-commissioned survey, nearly 2000 credit card users were quizzed. Small print in ads got the thumbs down, whilst a summary box of key facts got the thumbs up.…
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OFCOM tweaks ad complaint handling rules
Written Osborne Clarke on 27 Apr 2004
OFCOM has quietly introduced a revised set of guidelines for the handling of complaints in respect of TV and radio advertising. The changes are small in number but potentially quite…
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New tobacco POS and vend machine ad rules
Written Osborne Clarke on 27 Apr 2004
The blanket tobacco advertising bans introduced under the 2002 Tobacco Advertising and Promotions Act left the door ajar to point of sale and vending machine advertising. Detailed regulations are now…
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Kiwi privacy right breakthrough
Written Osborne Clarke on 27 Apr 2004
Our human rights legislation may recognise a right to privacy, but the UK courts still steadfastly refuse to grant damages or other relief for “breach of privacy rights” per se.…
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Information Commission supremo speaks out
Written Osborne Clarke on 27 Apr 2004
At the UK DMA’s fifth Annual Data Protection Conference, the keynote speech by Information Commissioner Richard Thomas gave useful insights on the watchdog’s future strategies and priorities. Topic: Data protection Who: Richard…
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Important new recruitment agency laws
Written Osborne Clarke on 27 Apr 2004
Clarke employment law partner Victoria Parry looks at the Conduct of Employment Agencies and Employment Business Regulations 2003. They are important for all those dealing with recruitment agencies. Recruitment…
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Food brands still abusing ‘fresh’, ‘natural’, ‘farmhouse’, etc.
Written Osborne Clarke on 27 Apr 2004
In 2002, the Food Standards Agency published food labelling Guidance on how to compliantly use terms like ‘traditional’ ‘original’ and ‘pure’. A new FSA survey suggests the industry still has…
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First ASA ‘opt in’ digital marketing ruling
Written Osborne Clarke on 27 Apr 2004
The CAP Code requires explicit consent before sending unsolicited marketing messages by SMS. A recent decision in favour of Carphone Warehouse gives the green light to one way of getting…
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Federal ‘do not email’ list has ‘$14b’ price tag
Written Osborne Clarke on 27 Apr 2004
Since December 2003, the US legal regime for unsolicited commercial email has been opt-out. The law obliged the FTC to investigate introducing a statutory ‘do not email’ list. Topic: Digital…
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Drink labels/ads under threat
Written Osborne Clarke on 27 Apr 2004
The government is concerned about the health and crime implications of heavy drinking. If these proposals see the light of day, advertising, marketing and labelling of alcoholic drinks will all…
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Corporate telephone preference service looms
Written Osborne Clarke on 27 Apr 2004
Currently, only individual subscribers can register with the statutory Telephone Preference Service and thus opt out from receiving cold calls. From 25 June 2004, all this will change with the…
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