27th May 2004 | marketinglaw

OFT sues in Brussels
Written Osborne Clarke on 27 May 2004
When misleading marketing material arrived on UK doorsteps from a Belgian marketer, it thought the UK authorities would be powerless to act. But it reckoned without the Enterprise Act 2000,…
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New complaint system due November 2004
Written Osborne Clarke on 27 May 2004
Ofcom says that subject to a parliamentary OK, it will delegate its duty to maintain a broadcast ad code and process ad complaints before the end of 2004. What has…
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More US converts to ‘Safe Harbor’
Written Osborne Clarke on 27 May 2004
It’s now nearly four years since the European Commission and the US Department of Commerce agreed the ‘Safe Harbor’ gateway to compliant EU/US transfer of personal data. At last, it…
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Lufthansa goes sky-high over BA branding
Written Osborne Clarke on 27 May 2004
When it chose ‘The way to fly’ for its new strapline, was BA aware that the leading German airline had been using ‘There’s no better way to fly’ for its…
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Headline price claims under the cosh
Written Osborne Clarke on 27 May 2004
In two recent cases, the Advertising Standards Authority upheld complaints in respect of headline price claims that excluded charges buyers would have to pay in order to get the product…
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EU sales promotion regulation pops up again
Written Osborne Clarke on 27 May 2004
Three years ago it was to be the magic bullet that would end EU sales promo law disharmony. Since then, the draft EU sales promotion regulation has made disappointing progress.…
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CAP publishes new ‘Help Note’ on mobile marketing
Written Osborne Clarke on 27 May 2004
marketing It’s already available from the MMA, the IPA, the OIC, the DMA and ICSTIS, so do we really need yet more guidance on compliant marketing to mobile phones? The…
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CAP Code changes announced
Written Osborne Clarke on 27 May 2004
Just over a year on from the new edition of the CAP Code of Advertising, Sales Promotion and Direct Marketing, changes have been announced. Most significantly, they materially change the…
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Campbell/Mirror Lords judgement sheds no light for advertisers
Written Osborne Clarke on 27 May 2004
With her lawyers on no-win no-fee, supermodel Ms Campbell was not the only one smiling when she finally prevailed against The Mirror over an article about her drug addiction treatment.…
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Benetton ‘Olympic’ kid’s clothes irk BOA
Written by Nick Johnson on 27 May 2004
The British Olympic Association was not satisfied with Benetton’s withdrawal of children’s togs with unauthorised Olympic branding. Osborne Clarke’s Nick Johnson reports on the continuing case and the underlying law.…
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BACC in ad name-check gaffe
Written Osborne Clarke on 27 May 2004
The Broadcast Advertising Clearance Centre, which pre-vets all TV advertising before broadcast, gave the green light to an in-ad reference to actress Jessie Wallace because it was ‘not derogatory.’ But…
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ASA publishes 2003 Report
Written Osborne Clarke on 27 May 2004
In probably its last annual report before it becomes the UK’s super-ad complaint handler, the Advertising Standards Authority reveals that the vast majority of the top ten most complained about…
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