30th June 2004 | marketinglaw

WHO 73 country report on marketing food to children
Written Osborne Clarke on 30 Jun 2004
After the recent blockbuster UK Parliamentary report on obesity, it could have been a marketing report too far, but the World Health Organisation’s Global Report is a mine of information…
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Triple Brussels whammy for European marketers
Written Osborne Clarke on 30 Jun 2004
While the welcomed Sales Promotion Regulation is beached, the less welcome Unfair Commercial Practices Directive and the high-flown ‘Cross-Border Rogue Traders Initiative’ get a boost. We report the EU ‘Competitiveness…
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Tesco prosecuted for promoting healthy eating
Written Osborne Clarke on 30 Jun 2004
Given the current pressure being put on the UK food industry to soft-pedal junk food and promote sensible alternatives, what was Shropshire Trading Standards doing taking Tesco to court over…
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Red Bull fights on against energy drink look-a-like
Written Osborne Clarke on 30 Jun 2004
The court turned down Red Bull’s plea for an immediate injunction banning competitor Sinergy’s look-a-like pack. Red Bull has vowed to fight on, but what are its prospects at trial?…
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New cosmetics marketing ban looms
Written Osborne Clarke on 30 Jun 2004
Following no less than three new EU Directives in the area of cosmetics and animal testing of ingredients, the UK is limbering up to implement them in one fell swoop…
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Mizz/Ms battle ends in draw
Written Osborne Clarke on 30 Jun 2004
Were competing women’s magazine titles so confusingly similar that only one could obtain registered trade mark status? Topic: Brands Who: Mizz (IPC) v Ms (Liberty Media for Women LLC) Where: The UK Trademarks Registry When: June…
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Mixed reception for new consumer credit ad regulations
Written Osborne Clarke on 30 Jun 2004
After fifteen years of continuous brick-bats aimed at the 1989 rules, new consumer credit advertisement regulations are coming in October 2004. They demand urgent attention, but are they an improvement?…
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Misleading ‘From’ box says ASA
Written Osborne Clarke on 30 Jun 2004
Various legal regulations impact on identifying the sender of a marketing email, but the CAP code also applies and the Advertising Standards Authority has reached an important verdict for those…
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Information Commissioner publishes email marketing guidance #3
Written Osborne Clarke on 30 Jun 2004
Only six months since the new email marketing regulations arrived, the ICO issues the third edition of its guidance on how to comply. New help on viral marketing, email appending,…
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Have flyposters met their Waterloo?
Written Osborne Clarke on 30 Jun 2004
Have Antisocial Behaviour Orders become the shock silver bullet to stop Britain’s flyposters and put money in the pockets of legitimate outdoor media owners? We report and analyse the implications.…
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Eminem gets green light to stew Apple over ad soundtrack
Written Osborne Clarke on 30 Jun 2004
It may have been fully copyright-licensed, but Eminem still wasn’t happy about Apple’s use of a 10 year old singing ‘Lose Yourself’ from 8 Mile in its iPod ads. But…
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Celador in WWTBAM contract battle
Written Osborne Clarke on 30 Jun 2004
When the Indonesian Who Wants To Be A Millionaire licensee was refused a renewal it didn’t take it lying down. Now it could be close to it a multimillion pound…
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Gianluigi Marino
Partner, IP, Digital Business, Data, Italy, Milan
Emily Tombs
Senior Associate, Commercial, UK, London
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