23rd July 2004 | marketinglaw

Unsolicited text message verdict
Written Osborne Clarke on 23 Jul 2004
Before it sent unsolicited text messages promoting a new mobile phone, Mobile Upd8 checked with the Information Commissioner on how to do it compliantly. But maybe it didn’t check the…
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Sun/Mirror promo claim grief
Written Osborne Clarke on 23 Jul 2004
Does a promotional ‘giveaway’ have to come 100% free? And does ‘limited edition exclusive’ cover a product inferior to what you find in the shops? Topic: Promotion marketing Who: The Daily Mirror…
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Nothing added, nothing taken away?
Written Osborne Clarke on 23 Jul 2004
Kerrygold butter ads came under the ASA cosh recently. With 2% salt, was it really right to say that there was ‘Nothing added, nothing taken away’? Topic: Food Who: The Kerrygold Co…
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New prize promo laws firm up
Written Osborne Clarke on 23 Jul 2004
Reforms to our laws affecting free and pay to enter prize promotions are on the way. We report on the latest stage in the process and look at the implications…
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Financial Services Authority ups its act
Written Osborne Clarke on 23 Jul 2004
With mortgage and insurance ads soon coming within its regulatory remit, the FSA has recently come out with a slew of measures and announcements. We report and try to differentiate…
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Electoral Commission verdict on political ad code
Written Osborne Clarke on 23 Jul 2004
As predicted by marketinglaw, the Electoral Commission has come out firmly against any code regulation of party political advertising in the UK. We report and analyse the sometimes shaky reasoning.…
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Cosmaceutical product claims controversy
Written Osborne Clarke on 23 Jul 2004
With L’Oreal recently required to revise its advertising for its new ‘PerfectSlim’ anti-cellulite cream, we focus on the issues and what the CAP Code and a CAP Help Note have…
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‘Super complaint’ threat to advertisers hardens
Written Osborne Clarke on 23 Jul 2004
In 2002, the Enterprise Act set up the procedures and structures for a new ‘super complaint’ procedure where market activities were significantly harming the interests of consumers. Now the first…
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‘Highest quality’, ‘mildest’ and ‘gentlest’ claims challenged
Written Osborne Clarke on 23 Jul 2004
Conservatories and baby wipes were the products in focus in two recent Advertising Standards Authority decisions on superlative claims. We report the verdicts and the lessons at Topic: Comparative…
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‘From £X’ price claim questioned
Written Osborne Clarke on 23 Jul 2004
Prices for Carefree baths started at £1,499 in a winter offer, so what could possibly be wrong with its ad headline ‘Winter offer from £1,499’? We report on how the…
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Tom Harding
Partner, Bristol
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Dan Charie
Trainee Solicitor, Reading
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