27th August 2004 | marketinglaw

Prize promotion credibility under threat
Written Osborne Clarke on 27 Aug 2004
On both sides of the Atlantic, there are causes for concern as to whether prize promoters take their obligations seriously, and that’s only under their own rules, let alone the…
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One directive, two sets of rules
Written Osborne Clarke on 27 Aug 2004
31st October 2004 will see the introduction of not one but two sets of rules implementing the EU directive on distance marketing of consumer financial services. Topic: Financial services Who: HM Treasury Where: Westminster When: August…
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OFT gets tough(ish) on credit advertisers
Written Osborne Clarke on 27 Aug 2004
Using its new powers under the Enterprise Act 2003, the Office of Fair Trading has recently got two credit advertisers to toe the line. We report on the regulatory breaches…
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OFT Annual Report 2003/04
Written Osborne Clarke on 27 Aug 2004
It’s been a busy old year for the Office of Fair Trading, but are we getting value for our £49 million from its 700 staff? Topic: Consumer protection Who: The Office of…
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No driving pleasure please, we’re the ASA
Written Osborne Clarke on 27 Aug 2004
Once more, car advertisers are in the pits over references to the fun of driving performance cars. OK, it might have been slightly over the top to talk about “opposite…
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New credit ad rules: official guidance
Written Osborne Clarke on 27 Aug 2004
The Consumer Credit Act 1974 regulates consumer credit agreements and ads for loans up to £25,000. New CCA credit ad rules come into force on 31 October 2004 and the…
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Fur flies in cat food pack look-a-like spat
Written Osborne Clarke on 27 Aug 2004
Whiskas thought Supacat’s maroon dried catfood bags were just too close to its purple ones for comfort. It sued for passing off and trademark infringement and sought an immediate injunction.…
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Full steam ahead for new broadcast ad complaint regime
Written Osborne Clarke on 27 Aug 2004
Now Ofcom’s plan to delegate its job of handling broadcast ad complaints has the statutory green light, the new kid on the regulatory block, the Broadcast Advertising Standards Authority, is…
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DMA launches best practice guidelines
Written Osborne Clarke on 27 Aug 2004
Best practice guidelines for email marketing have just been published by the Direct Marketing Association after an elephantine pregnancy (marketinglaw’s editor Stephen Groom should know as he co-wrote them!). …
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Did disclaimer do it for out of date prices?
Written Osborne Clarke on 27 Aug 2004
Quoting prices for laptops in ads with long copy dates was asking for trouble, but could small print disclaiming responsibility for errors in typography get the advertiser off the hook?…
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Ann Summers and FCUK have more in common
Written Osborne Clarke on 27 Aug 2004
Saucy posters recently landed two advertisers with one of the ASA’s most potent enforcement weapons, the dreaded two year compulsory pre-vetting. But will it still apply now that French Connection…
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Alcohol ads on the wagon
Written Osborne Clarke on 27 Aug 2004
It all started with ITC research into alcohol ad controls, but OFCOM has now completed the process and recommended much stricter rules for alcohol ads on TV. We look behind…
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