28th September 2004 | marketinglaw

Three steps to heaven?
Written Osborne Clarke on 28 Sep 2004
Are you ready for new disciplinary/dismissal procedures being introduced from 1 October 2004? Osborne Clarke’s employment law guru Victoria Parry looks at the new ‘2 step’ and ‘3 step’ procedures…
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Ofcom verdict on ‘from £X’ claim
Written Osborne Clarke on 28 Sep 2004
If you list products as priced ‘from £X’ do all of the products mentioned have to be for sale at that price? For Ofcom’s perhaps over-restrictive answer in the context…
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New anti-ambush law initiative
Written by Nick Johnson on 28 Sep 2004
Olympic bodies and their official sponsors are pressing for tighter legal controls over those who use major world sporting events for promotional purposes without paying a penny in sponsorship fees.…
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Key rule changes for mortgage ads on TV
Written Osborne Clarke on 28 Sep 2004
All first charge mortgage ads broadcast on UK TV or radio for the first time on or after 31 October 2004 will be governed by new FSA rules. Special guest…
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Irish papers in copyright spat
Written Osborne Clarke on 28 Sep 2004
The UK Press Gazette recently reported that Ireland on Sunday (‘IoS’) recently accused the Irish Independent (‘II’) of ‘egregious breach of copyright.’ The II published what looked like a slightly…
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FSA guidance on new pre-contract disclosure rules
Written Osborne Clarke on 28 Sep 2004
Under UK rules implementing the EU distance marketing of financial services directive, the full terms and conditions of all financial services products, including insurance policies, must be supplied to the…
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FSA ‘clarifies’ DMD compliance deadline
Written Osborne Clarke on 28 Sep 2004
First it was 9th October 2004 for distance marketing directive compliance by FSA-governed financial services sellers and insurance sellers who elected to be under ‘ICOB’ before insurance gets the full…
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Electoral registration forms break the law says DMA
Written Osborne Clarke on 28 Sep 2004
Pre-ticked opt in-boxes never go down well with killjoy marketing lawyers, but this time it’s pre-ticked opt-outs that are causing the problem. For what’s getting the Direct Marketing Association in…
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Draft EU sales promotion regulation: flogging a dead horse?
Written by Nick Johnson on 28 Sep 2004
Close on three years after the first version appeared, a new draft of the EU sales promotion regulation has just been published. Apparently this version stands a better chance of…
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DMD ‘in good time’/’durable medium’ help from FSA
Written Osborne Clarke on 28 Sep 2004
New distance marketing financial services rules coming into force 31 October 2004 require certain disclosures to be given ‘in good time’ before the conclusion of the contract with the consumer…
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ASA demands ‘sponsored columns’ transparency
Written Osborne Clarke on 28 Sep 2004
First it was sponsored Google search results, now it is ‘sponsored columns’ in newspapers that are exercising the non-broadcast advertising watchdog. But does this mean that all third party-supplied expert…
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‘Just no more mini-cornettos’ says Unilever
Written Osborne Clarke on 28 Sep 2004
When a certain celebrity chef named a dessert in an exclusive London restaurant menu after a famous Wall’s ice cream sub-brand, he got a rocket from ‘m’learned friends’ at Unilever.…
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