27th October 2004 | marketinglaw

Will mortgage introducers and contact centres need authorisation?
Written Osborne Clarke on 27 Oct 2004
With the new FSA regime for mortgage marketing looming on 31st October 2004, the FSA and the DMA have commented on whether providers of new business leads and contact centre…
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Online grocer fails to deliver on ‘best in class’ claims
Written Osborne Clarke on 27 Oct 2004
Ocado claimed to be the only grocery deliverer offering one hour time slots and delivery straight to the kitchen. Food Ferry of central London said they had been doing both…
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OFT publishes credit ad FAQs
Written Osborne Clarke on 27 Oct 2004
With a completely new set of rules for consumer credit ads in force from 31st October 2004, the OFT promises full guidance in January 2005, but for the moment it…
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New TV/radio ad complaint handling system is go for 1 November 2004
Written Osborne Clarke on 27 Oct 2004
At a packed October launch event, the 1 November 2004 launch date for the new ‘one stop shop’ Advertising Standards Authority was confirmed. We report, explain the alphabet soup of…
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It’s official: online is no longer ‘new media’
Written Osborne Clarke on 27 Oct 2004
After nine years of handling complaints over online advertising and advising online banner advertisers, the ASA and the CAP are now finally getting a contribution to the cost of their…
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FSA top ten tips
Written Osborne Clarke on 27 Oct 2004
For most insurance businesses, 14th January 2005 will see FSA regulation for the first time. But even now they can ask to be governed by FSA rules in their distance…
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European Sponsorship Association responds on Ofcom broadcasting code consultation
Written by Nick Johnson on 27 Oct 2004
Broadcasting super-regulator Ofcom is consulting on proposals for a new broadcasting code. The ESA, the trade organisation of the sponsorship industry in Europe, has submitted a response, focusing on sponsorship,…
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DMA guidance on financial services telemarketing
Written Osborne Clarke on 27 Oct 2004
With new rules for distance sales of financial services to consumers coming into force 31st October 2004, the DMA has published guidance for its members on issues such as caller…
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Best brands, worst protection
Written Osborne Clarke on 27 Oct 2004
Yellow Pages recently announced the winners of its ‘Best Business Name 2004′ competition. The finalists were highly ingenious, humorous and distinctive brands, but had any of them bothered to register…
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ASA lashes use of bankrupt stock ‘opt-in’ email address list
Written Osborne Clarke on 27 Oct 2004
When online DVD rental specialist moviechoices.com bought an apparently ‘opt-in’ email address list from a company liquidator, it thought it was free to send unsolicited marketing emails to the database.…
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€2.75 million penalty for ‘Fifth Element’ character lookalike
Written Osborne Clarke on 27 Oct 2004
French film maker Luc Besson was not impressed with advertising for French telecoms company SFR. There were noticeable similarities with his film The Fifth Element. We report on the ensuing…
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‘Ideal Home’ v ‘Home’ mag spat
Written Osborne Clarke on 27 Oct 2004
IPC, publisher of market leading homes magazine ‘Ideal Home’ says competitor ‘Home’ breaches copyright in Ideal Home’s cover and features. We look at the clear similarities but question IPC’s prospects…
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All Articles from 27th October 2004

Will mortgage introducers and contact centres need authorisation?

Online grocer fails to deliver on ‘best in class’ claims

OFT publishes credit ad FAQs

New TV/radio ad complaint handling system is go for 1 November 2004

It’s official: online is no longer ‘new media’

FSA top ten tips

European Sponsorship Association responds on Ofcom broadcasting code consultation

DMA guidance on financial services telemarketing

Best brands, worst protection

ASA lashes use of bankrupt stock ‘opt-in’ email address list

€2.75 million penalty for ‘Fifth Element’ character lookalike

‘Ideal Home’ v ‘Home’ mag spat

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