26th November 2004 | marketinglaw

Spring 2005 for new prize promotion laws?
Written Osborne Clarke on 26 Nov 2004
With the Government determined to get the Gambling Bill through Parliament before a possible spring 2005 general election, we look beyond super casinos and analyse the Bill’s latest take on…
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RIP EU sales promotion regulation?
Written Osborne Clarke on 26 Nov 2004
With Brussels discussions on the long proposed EU Sales Promotion Regulation postponed from 25 November 2004, is this the end of the line? Topic: Promotion marketing Who: The Competitiveness Council of the…
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Prepaid call card investigation
Written Osborne Clarke on 26 Nov 2004
Ofcom recently investigated price claims in prepaid calling card ads. It found cause for concern in this growing market and we report on the undertakings extracted from three operators and…
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O2 bubbles case takes bath
Written Osborne Clarke on 26 Nov 2004
Mobile telecoms provider O2 took a rival 3G service provider to court over comparative advertising. But once again a Chancery Judge refused to grant an injunction to ban ‘knocking copy.’…
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New TV booze ad rules
Written Osborne Clarke on 26 Nov 2004
From 1 January 2005 a new code governs alcohol advertising on TV. Press commentators have suggested an Ofcom climbdown, but our analysis suggests it’s got most of what it was…
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New relief for allergy sufferers?
Written Osborne Clarke on 26 Nov 2004
Following an EU directive, 25 November 2004 saw the introduction of new rules requiring specified allergens to be identified on food labels. We look at the new rules and other…
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New long term care insurance ad rules
Written Osborne Clarke on 26 Nov 2004
Since 31 October 2004 advertising, advising on and selling long term care insurance products has been regulated by the Financial Services Authority. Topic: Financial services Who: The Financial Services Authority Where: The UK When: October 2004 What…
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Four figure fine for excess wrappers
Written Osborne Clarke on 26 Nov 2004
Stationery supplier Office World’s grisly fate before Northampton Magistrates for over-packaging goods ordered online signals another lega threat for e commerce. It’s courtesy of so far shy and retiring packaging…
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Car manufacturers’ consumer code first
Written Osborne Clarke on 26 Nov 2004
The Society of Motor Manufacturers and Traders is the first industry body to graduate from the Office of Fair Trading’s Consumer Code Approval Scheme. We look at the advertising bits…
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Big Brother sponsor idents criticised
Written Osborne Clarke on 26 Nov 2004
BT recently complained to Ofcom about Carphone Warehouse’s TalkTalk sponsor idents for summer 2004’s Big Brother series. The cause of the problem was ‘Free talk on TalkTalk’ but could these…
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‘Using your competitor’s brochure is O.K.’ say Kiwi appeal judges
Written Osborne Clarke on 26 Nov 2004
NZ retailer Benchmark put competitor Mitre’s brochures outside Benchmark stores. Benchmark stickers on the brochure pages compared Benchmark’s prices with Mitre’s. Mitre sued. We report at Topic: Comparative advertising Who: …
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‘Mangoes fight cancer’ ruling
Written Osborne Clarke on 26 Nov 2004
Previously on marketinglaw we reported that a prosecution was under way against Asda for describing its mangoes as helping to fight cancer. Now the hearing has taken place and the…
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Recent contributors

Tobias Rothkegel
Counsel, Hamburg
Robert Guthrie
Partner, London
Max Wächter, LL.M.
Counsel, Germany
Mike Ahyow
Senior Associate, Bristol

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