24th December 2004 | marketinglaw

Strapline CTM registration rules clarified
Written Osborne Clarke on 24 Dec 2004
With more brand owners registering ad slogans as trade marks, the European Court of Justice has looked at whether they should be more difficult to register than single word brands.…
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Smoking industry’s last gasp in court?
Written Osborne Clarke on 24 Dec 2004
With most tobacco product advertising illegal now in the UK, the regulators are now moving in on point of sale. Tobacco companies have challenged in court new POS rules due…
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Non-geographic numbers: new Ofcom ad rules loom
Written Osborne Clarke on 24 Dec 2004
Does calling 0870 and 0845 numbers involve just ‘local’ and ‘national’ rate call charges as advertised? Ofcom is receiving more and more complaints on the issue and is once again…
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New York Attorney General on
Written Osborne Clarke on 24 Dec 2004
So is it OK to whisper about that alternative free entry route in the small print? “No way” says Eliot Spitzer as he shakes Big Apple promotion marketers with three…
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New EU threat to marketers
Written Osborne Clarke on 24 Dec 2004
The EU Sales Promotion Regulation may be at death’s door but Europe’s marketers should be wary of its one time stablemate, the Unfair Business to Consumer Commercial Practices Directive. We…
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New consumer credit ad rules Q&A
Written Osborne Clarke on 24 Dec 2004
As the new rules regime for credit ads beds down following the Halloween 2004 ‘in force’ day, we offer help to those still getting to grips with a “CCARs” Q&A.…
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Mortgage advertising Q&A
Written Osborne Clarke on 24 Dec 2004
Still struggling with rules for advertising first charge, residential mortgages in force since the sector became regulated by the Financial Services Authority in October 2004? Help is at hand with…
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I-day approaches
Written Osborne Clarke on 24 Dec 2004
14 January 2005 will be the most important regulatory day ever for the UK insurance industry. From that day, the advertising, broking, selling and administering of most general insurance policies…
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Google fights AdSense abuse in California
Written Osborne Clarke on 24 Dec 2004
It looked like ‘win win’ for the leading search engine’s targeted ad service, AdSense, but it has recently had to sue over alleged abuse of the scheme. table border=0…
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Fixed line telecom sales – Ofcom action
Written Osborne Clarke on 24 Dec 2004
Slamming and other fixed line selling practices are generating increasing complaints to Ofcom and the communications super regulator is on the consultation trail with more consumer protection measures in mind.…
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Distance marketing Q&A
Written Osborne Clarke on 24 Dec 2004
Since 31 October 2004 consumer sales of financial services on-line, by phone or by mail have been governed by new, EU Directive-driven rules. Analysis Distance Marketing of ConsDistance Marketing…
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BACC misses trick
Written Osborne Clarke on 24 Dec 2004
November saw the launch of the revamped website of the TV ad vetting body, the Broadcast Advertising Clearance Centre. We report on the underwhelming result and on possible BACC/Broadcast Committee…
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