31st May 2005 | marketinglaw

When does ‘Winter special’ promo end?
Written Osborne Clarke on 31 May 2005
Ryanair and Best Western recently came croppers before the Advertising Standards Authority over seasonal price promotions. So what’s wrong with ‘Summer prices’ available until May? Topic: Travel Who: The Advertising Standards Authority,…
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UK digital marketers – you never had it so good
Written Osborne Clarke on 31 May 2005
Are this country’s email and SMS marketers justified in complaining about an over-restrictive regime here for interactive marketing? Marketinglaw’s editor Stephen Groom suspects not and draws comparisons with other EU…
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Return of the snores
Written Osborne Clarke on 31 May 2005
Once on marketinglaw we mourned their passing, but now ‘Stop Now orders,’ or ‘Snores’ for short appear to be back with a bang by way of the appointment of the…
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Pitches to public bodies – new scares
Written Osborne Clarke on 31 May 2005
Almost by a side wind, the new Freedom of Information legislation which came into force in January 2005 has created perceived new risks for all those pitching for new business…
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No hiding place for TV programme trailer
Written Osborne Clarke on 31 May 2005
In a trailer for a season of programmes on former Tory leader Lady Thatcher, a clip of a famous Thatcherism was broadcast apparently without clearance. We report the uncomfortable consequences…
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Legal ‘purchase to enter’ prize draws beckon
Written Osborne Clarke on 31 May 2005
Under the new Gambling Act 2005, UK law looks set, for the first time ever, to confer legality on purchase to enter prize draws which do not have an alternative…
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Is Hello! victory still OK! for privacy rights?
Written Osborne Clarke on 31 May 2005
The Court of Appeal has recently dramatically overturned most of the first instance verdict in the long-running Douglas/Zeta Jones/Hello!/OK! wedding photograph dispute. Subject to the inevitable House of Lords appeal,…
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Extended ASA powers come with a price tag
Written Osborne Clarke on 31 May 2005
The Advertising Standards Authority’s 2004 report reveals more than a perhaps surprising reduction in complaints in respect of email marketing. In particular, a loss of £764,187 looks pretty eye-watering compared…
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Dutch ginger cake withdrawal symptoms
Written Osborne Clarke on 31 May 2005
When Lowlands cake maker Peijnenburg got fed up with supermarket Albert Heijn’s reductions in the price of its ginger cake, it terminated supplies on three weeks’ notice. Could it do…
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Can a painting infringe copyright in a photograph?
Written Osborne Clarke on 31 May 2005
Recent trends towards ‘photorealism’ in painting are triggering copyright infringement claims by photographers who believe that they have rather more than inspired subsequent daubs. But surely a painting can’t infringe…
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Big brand owners still get UK prize promo basics wrong
Written Osborne Clarke on 31 May 2005
Current laws and codes affecting promotional draws and competitions and participant data capture have been in place for years. Yet big brand owners who should know better are still getting…
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Agassi ace for non-resident performers
Written Osborne Clarke on 31 May 2005
Tennis star Andre Agassi recently won a famous victory in the Court of Appeal against UK tax being charged on payments between offshore companies for entertainers’/sportsmens’ activities in the UK.…
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Gregory Barton
Senior Associate, Commercial, UK, Reading
Alex Lowe
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Marie-Laure Pidoux
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