31st March 2006 | marketinglaw

Vogue v You spat
Written Osborne Clarke on 31 Mar 2006
US lawyers for Vogue publisher Conde Nast have written in high dudgeon to the Mail on Sunday’s ‘You’ magazine complaining of ‘virtually indistinguishable’ typefaces and ‘confusion on the news stand’.…
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UK worst enforcer in Europe
Written Osborne Clarke on 31 Mar 2006
Who are the best and worst in Europe when it comes to enforcing digital marketing laws and what differences are there between state DM opt in/out systems? A recent unique…
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Ofcom acts on silent calls
Written Osborne Clarke on 31 Mar 2006
Ofcom has now pronounced on the measures it expects call centre operators to take to minimise silent/abandoned calls and escape regulatory action. We report on the five golden rules and…
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New VoIP advertising code looms
Written Osborne Clarke on 31 Mar 2006
As more and more discover the cheap attractions of ‘Voiceover internet protocol’ telecom services, Ofcom has been looking at consumer protection issues and marketing transparency. Topic: Telecoms Who: Ofcom and the…
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New counter attack on ‘me-too’ products?
Written Osborne Clarke on 31 Mar 2006
The naughty nineties saw multiple disputes over ‘lookalike’ packaging, with supermarket ‘own labels’ lining up against big brand owners. In the UK at least, the law was found wanting, but…
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More discrimination dangers for ad agencies?
Written Osborne Clarke on 31 Mar 2006
The Employment Equality Act 2006 is due to come into force on 6 April 2007. Public sector employers are the prime target of the legislation but Osborne Clarke employment lawyer…
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Gambling Commission ups the ante
Written Osborne Clarke on 31 Mar 2006
New official Guidance on s. 42(1)(c) of the Gaming Act 1968 has thrown the cat amongst the pigeons for advertisers of overseas remote gaming websites. Will the courts agree or…
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DVD giveaway risks highlighted
Written Osborne Clarke on 31 Mar 2006
If DVDs are classified 12, 15 or 18, it is an offence under the Video Recordings Act to supply them to anyone under the appropriate age. So is there a…
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Changes to CAP and BCAP codes
Written Osborne Clarke on 31 Mar 2006
To keep the non-broadcast (CAP) and broadcast (BCAP) advertising codes up to date, the Committee of Advertising Practice has recently published revised versions. Changes to the financial and political ad…
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CAP viral marketing Help Note disappoints twice
Written Osborne Clarke on 31 Mar 2006
‘Member get member’ email marketing campaigns are very popular, but uncertainty abounds on how to ensure they comply with codes and laws. After months of debate, the CAP Code custodian…
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BMW site blacklisting raises issues
Written Osborne Clarke on 31 Mar 2006
Search engines have guidelines for those wishing to optimise their sites for search engine spider findability. But as BMW discovered recently, go outside those guidelines and the consequences can be…
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ASA ‘Graphics mislead’ verdict
Written Osborne Clarke on 31 Mar 2006
Recent TV ads for two computer games showed scenes taken from the games. For these is it common procedure to use enhanced graphics specially made for the commercial or is…
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