31st August 2006 | marketinglaw

US do not call/UK TPS-a tale of two systems
Written Osborne Clarke on 31 Aug 2006
America’s ‘Do not call’ cold calling opt out system is a baby at 4 years old compared to the UK’s middle aged Telephone Preference Service, but have our ex colonial…
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UK class actions v. ads around the corner?
Written Osborne Clarke on 31 Aug 2006
Just as a US court halted a class action against allegedly misleading Listerine ads, HM Government consults on a plan to allow consumer class actions in the UK against delinquent…
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Two steps forward one back for German viral marketer
Written Osborne Clarke on 31 Aug 2006
Optometrist chain Apollo Optik was pleased when the Karlsruhe court confirmed that schemes offering customers rewards for introducing friends were no longer banned in principle. But then there was disappointment.…
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Simulcasts trigger rights row
Written Osborne Clarke on 31 Aug 2006
Channel 4 recently announced that for the time being it would no longer carry ads on its broadband TV simulcast service. The decision followed concerns voiced by agency body the…
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New Osborne Clarke seminar programme
Written Osborne Clarke on 31 Aug 2006
Following Osborne Clarke’s sell-out forthcoming ‘Digital marketing law and regulation: an essential briefing’ on 5 September, Osborne Clarke’s media division is presenting free early bird evening seminars on the digital…
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Media panel’s ‘Phone a friend’ function
Written Osborne Clarke on 31 Aug 2006
The Committeee of Advertising Practice, which works alongside the Advertising Standards Authority, says the ‘General Media Panel”s remit now covers broadcast media as well. Its announcement also underlines the key…
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Intel and Omnicom lock horns in ‘Intelmark’ battle.
Written Osborne Clarke on 31 Aug 2006
Intel Corporation recently attacked the Omnicom-owned brand ‘Intelmark’ This was registered in the name of the marketing services group’s customer contact strategy agency CPM. Detrimental to the chip corporation’s ‘Intel’…
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Gambling Commission consults on new prize promo laws.
Written Osborne Clarke on 31 Aug 2006
As the ‘in force’ September 2007 date for the Gambling Act 2005 looms, the new gambling regulator is consulting on how to make sure that the new regime is clear…
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Buying your data interactive workshop
Written Osborne Clarke on 31 Aug 2006
By popular demand, on 14 September 2006 the Direct Marketing Association is presenting an updated version of its practical, one day, hands-on look at buying external data for use in…
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Big names blunder on prize/gift promos
Written Osborne Clarke on 31 Aug 2006
Three recent verdicts show how brands who should know better like Virgin Radio, Estee Lauder, John Lewis and Procter & Gamble are still getting it wrong when it comes to…
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‘Pod’ the new ‘Easy’?
Written Osborne Clarke on 31 Aug 2006
In the footsteps of Sir Stelios’s efforts to put brand use of ‘Easy’ off limits for all other businesses, Apple Computer is lashing out from its Cupertino California HQ at…
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