30th November 2006 | marketinglaw

Wine with pizza? Forbidden in Sweden

Written Osborne Clarke on 30 Nov 2006

The Swedish Market Court has laid down a very strict marker for booze advertisers thinking of depicting anything other than the product in ads. Magnus Friberg of Malmo law firm…
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Spam that comes in cans fights back

Written Osborne Clarke on 30 Nov 2006

After standing by and watching its brand equity arguably being laid waste, Hormel, maker of the luncheon meat we all love, had to act. It applied for a Community Trade…
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Perth verdict shames UK enforcers

Written Osborne Clarke on 30 Nov 2006

In a first for Australian spam busting laws, the Australian Federal Court has fined email address harvester and marketer Clarity1 and its ceo over £2.2m. How does this compare with…
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Pepsi World Challenge falls flat

Written Osborne Clarke on 30 Nov 2006

Viewers of the Pepsi Cola-funded ‘Pepsi Max World Challenge’ Channel 4 series queried whether the amount of Pepsi branding on view breached Ofcom’s Broadcasting Code. But surely series funders can…
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Ofcom cooks up TV controls package

Written Osborne Clarke on 30 Nov 2006

It’s been a long time coming, but after three years and a forest of consultation papers and reports, the uber communications regulator has finally given us the broadcasting answer to…
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New online marketing code threat

Written Osborne Clarke on 30 Nov 2006

ISBA Director General designate Mike Hughes is telling anyone who will listen that he wants a new CAP Code for Digital Marketing. Is he talking out of his virtual hat…
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More calls for FSA transparency

Written Osborne Clarke on 30 Nov 2006

Marketinglaw has often called on the FSA to open up its regulatory books and report publicly, a la Advertising Standards Authority, on its financial promotions investigations. Now the House of…
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Loans.co.uk hit with £455,000 FSA fine

Written Osborne Clarke on 30 Nov 2006

The financial regulator’s ‘Treating customers fairly’ mantra will be taken even more seriously after a near half million pound fine on telephone sellers of payment protection insurance. What are the…
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Famous marks get extra US protection

Written Osborne Clarke on 30 Nov 2006

Recent amendments to US Federal Trademark dilution law improve the protection afforded to genuinely famous trade marks and expressly recognise for the first time in a US statute the ‘blurring’…
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Eighth annual marketing law forum

Written Osborne Clarke on 30 Nov 2006

Last call for 6 December event. There’s still time to grab a seat for ‘Look Back, Face Forward 2006/7′ when we review the major marketing law events of 2006 and…
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Doh! ITV overrules BACC but gets it wrong

Written Osborne Clarke on 30 Nov 2006

For possibly the first time, an ASA complaint report reveals that as the BACC’s paymaster, ITV sometimes ignores the TV ad vetting body’s opinions. Unfortunately for ITV and Ryanair’s ‘£0′…
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Dirt bikes on eBay drive key IP verdict

Written Osborne Clarke on 30 Nov 2006

When dirt bike seller Quads advertised on eBay, bike designer Campbell used eBay’s VERO procedure to file his allegation that Quads’ bikes infringed his design. But groundless threats of design…
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Julia Darcel

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