4th September 2007 | marketinglaw

RIP comparative ad rules?
Written Osborne Clarke on 04 Sep 2007
According to HM Govt., implementing the EU Unfair Commercial Practices Directive in April 2008 could mean the scrapping of detailed laws governing B2C comparative advertising. But can this be right?…
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Pitfalls of commissioning copyright work
Written Osborne Clarke on 04 Sep 2007
A recent case dealing with a dispute over ownership of valuable software highlights how failing to agree, upfront and in writing, who is to own IP rights in commissioned material…
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New standard agreement for recorded music in ads
Written Osborne Clarke on 04 Sep 2007
The IPA and the Musicians’ Union have agreed an updated form of agreement between an ad agency and musicians retained to record music for TV, radio and cinema advertising. Carla…
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New industry gambling code
Written Osborne Clarke on 04 Sep 2007
The Gambling Act 2005, due in force 1 September 2007, radically liberalises British gambling advertising laws. The CAP and BCAP Codes were changed as a result. But “hold your horses”…
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New EU rules for ad/packaging use of “veal”
Written Osborne Clarke on 04 Sep 2007
From July 2008, new rules will come into force across Europe governing when the word “veal” can be used to advertise and sell “meat of bovine animals aged 12 months…
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Key new maternity laws now in force
Written Osborne Clarke on 04 Sep 2007
Since the coming into force in April 2007 of new maternity legislation, employers have had to be aware of a raft of changes to the rights of their female employees.…
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ICO issues online data collection “Good Practice Note”
Written Osborne Clarke on 04 Sep 2007
Cookies, collecting children’s data and overseas data transfer are just some of the topics covered in a new practice note recently published by the UK’s personal data regulator. Stephen Groom…
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Foreign gambling “white list” published
Written by Nick Johnson on 04 Sep 2007
With the Gambling Act 2005 in force in September 2007, advertising of foreign gambling will be acceptable for the first time in Britain provided the gambling happens in a “White…
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Double new rules whammy
Written by Anna Williams on 04 Sep 2007
Two new sets of rules affecting mobile marketing have arrived this summer courtesy of (1) premium rate line regulator ICSTIS (to be renamed “PhonePayPlus” in October 2007) and (2) a…
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Cruz eyelash furore
Written by Anna Williams on 04 Sep 2007
With impeccable timing (depending on your viewpoint) the 2007 silly season kicked off with a media frenzy over supposedly false eyelashes in a L’Oreal ad for mascara featuring former Tom…
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California court nixes $15m coffee label award
Written Osborne Clarke on 04 Sep 2007
Former model Russell Christoff was looking for bloody mary mix in his local drugstore but found a picture of himself on a Nestle coffee jar instead. Five years later the…
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Beefeater rights rule OK?
Written Osborne Clarke on 04 Sep 2007
It’s typical, you wait for 522 years then two come along at once. Yes in one week the ASA recently pronounced judgment in not one but two separate cases in…
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