6th November 2007 | marketinglaw

Smell-alike battle wafts to the ECJ
Written Osborne Clarke on 06 Nov 2007
Another key UK comparative advertising case is en route to Luxembourg after a major Court of Appeal decision in the ongoing fight between L’Oreal and others against “smell-alike” traders using…
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Should you force your employees to retire at 65?
Written Osborne Clarke on 06 Nov 2007
Recent age discrimination legislation has introduced 65 as a default retirement age. But many employers have found a competitive advantage in removing the retirement age altogether. Helen Dallimore explores the…
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Now an Austrian nail in the PRT phone in TV show coffin?
Written Osborne Clarke on 06 Nov 2007
A recent ECJ judgment dealt with an Austrian case in which local TV regulators argued that encouraging viewers to call in to a show using premium rate lines amounted to…
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New TV ad limits soon?
Written Osborne Clarke on 06 Nov 2007
Ofcom is consulting on a possible relaxation of the current limits on the amount of advertising that can be broadcast on UK commercial television. Currently these are stricter than allowed…
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New prize promo threat
Written by Nick Johnson on 06 Nov 2007
The EU Unfair Commercial Practices Directive will be in force in the UK in April 2008. Lurking within its wide ranging provisions are new rules that could criminalise a number…
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ICO publishes “Framework code of practice for sharing personal information”
Written Osborne Clarke on 06 Nov 2007
The ICO has published a new framework code of practice for all organisations sharing information about individuals. Was there really a need for a new code and does it offer…
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Green light for blue spam?
Written by Anna Williams on 06 Nov 2007
Marketing using Bluetooth technology is not governed by email marketing laws, says the ICO, thus U turning from the position it took in its first Guidance on the Privacy and…
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Gambling regulator’s views on key prize promo issues
Written by Nick Johnson on 06 Nov 2007
At a recent Gambling Act seminar presented by ISBA, the Gambling Commission’s Deputy Chief Executive offered views on key points for prize draw and competition operators looking to stay compliant…
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City billboard bans spread in Brazil
Written Osborne Clarke on 06 Nov 2007
Following the Sao Paulo Mayor’s recent city billboard ban, the Mayors of Rio and other Brazilian cities are thinking of following suit. Is this the start of a worldwide backlash…
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Brussels blow for auto ads
Written Osborne Clarke on 06 Nov 2007
In a recent European Parliament vote on proposals intended to combat vehicle CO2 emissions, Euro MPs voted in favour of requiring tobacco-style CO2 emission warnings in all European car ads.…
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“Style” TV channel wars
Written Osborne Clarke on 06 Nov 2007
Passing off case law is littered with verdicts rubbishing expensively compiled surveys on the issue of misrepresentation. But all is not lost: one out of three was allowed to go…
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“Misleading kiss” shock in Ankara
Written Osborne Clarke on 06 Nov 2007
How could a lingering kiss in a Pepsi Max ad be misleading? Are post Pepsi consumption French kisses allowed on Turkish TV? Answers to these burning questions and more in…
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