4th March 2008 | marketinglaw

Threat to “buzz” marketing

Written by Nick Johnson on 04 Mar 2008

The marketing world is a-buzz with word of mouth marketing. But could up and coming UK laws targeting “unfair commercial practices” kill the virus? Nick Johnson highlights some less expected…
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Shock “New rules may be working” finding

Written by Anna Williams on 04 Mar 2008

As Ofcom announces the bringing forward of its review of the impact of recent new rules on the advertising of foods that are high in fat, salt or sugar and…
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Sarkozys wing Ryanair

Written Osborne Clarke on 04 Mar 2008

The new Elysee Palace couple were not amused by their photo in a Ryanair ad alongside the caption “With Ryanair, my whole family can attend the wedding.” Did the Paris…
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Jamie Oliver in “FlavourShaker” hot water

Written Osborne Clarke on 04 Mar 2008

Ofcom has pronounced on an “undue prominence” complaint after prominent use of his own product in Channel 4 show “Jamie at home.” Was this editorially justified or a blatant plug?…
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Is proposed legislation a threat to marketers?

Written Osborne Clarke on 04 Mar 2008

The Direct Marketing Association has been lobbying the UK government to head off the threat of legislation which would increase the basic rights of freelance staff. But do we really…
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Household names challenged on stock availability

Written Osborne Clarke on 04 Mar 2008

Tesco, Toys R Us and Ryanair were all recently hauled before the Advertising Standards Authority on charges of breaching the “Availability of products” rules of the CAP Code. Ray Coyle…
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Government gives up on CPUT 6 April in force date

Written Osborne Clarke on 04 Mar 2008

Transposition into UK law of the EU Unfair Commercial Practices Directive has already slipped over three months after the Brussels deadline. Now it has been put back again and the…
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Goliath wins myspace.co.uk battle

Written Osborne Clarke on 04 Mar 2008

Though it pre-dated the (now) News International-owned Myspace by six years, Total Web Solutions’ “myspace.co.uk” domain name was recently bagged by the social networking behemoth. But how come if TWS…
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FTC in behavioural advertising move

Written Osborne Clarke on 04 Mar 2008

While the European Commission moves ever closer to designating all computer users’ IP addresses “personal data”, the US has as ever gone its own way in responding to consumer concerns…
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Final insult for prize winner

Written Osborne Clarke on 04 Mar 2008

A Birmingham commercial radio station listener thought she had won the prize of accompanying presenter Rick Vaughan to Athens to watch the Champions League final. Why did Ofcom end up…
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Europe lags on “Unfair Practice” laws

Written Osborne Clarke on 04 Mar 2008

Key Brussels ad control measure Directive 2005/29/EC “concerning unfair business-to-consumer commercial practices in the internal market” was due in force by 12th December 2007. How many EU countries have still…
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ECJ “Parmesan not generic” finding

Written Osborne Clarke on 04 Mar 2008

“Parmigiano Reggiano” is an EU-protected geographical indication, but Germany refused to prosecute its cheese producers for using “Parmesan” because it viewed this as a generic permutation. Now the ECJ has…
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