7th May 2008 | marketinglaw

When winning is not enough
Written Osborne Clarke on 07 May 2008
How can a contestant who has won a promotional prize still have the heart to complain to the Advertising Standards Authority? When the prize is not all it’s cracked up…
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talkSPORT talks itself into trouble with Ofcom
Written Osborne Clarke on 07 May 2008
When the eponymous Jon made a reference in the Jon Gaunt phone-in chat show to a free trial of remote access software, was this an ad or was it editorial?…
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Suez and the “Essentials of Life”
Written Osborne Clarke on 07 May 2008
” Do you want to register a phrase as a CTM? Be careful that this is not just too descriptive, even if you are a French company and the phrase…
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Ryanair flies from the ASA to the OFT
Written Osborne Clarke on 07 May 2008
War has broken out again between Ryanair and the ASA with a referral and a counter-referral to the OFT! Will Ryanair be brought to court by the OFT or was…
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Ofcom gets tough with mobile service marketers
Written by Anna Williams on 07 May 2008
Unhappy with industry attempts at self regulation, the communications regulator has started a process which could lead to fines of 10% of turnover for mobile service sellers who breach a…
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New fundraising challenges under the Charities Act 2006
Written by Nick Johnson on 07 May 2008
From 1 April 2008, the Charities Act 2006 has changed the disclosures that third party agencies must make when soliciting donations on behalf of a charity. How should this be…
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Movie merchandise mayhem
Written Osborne Clarke on 07 May 2008
In a coincidence they should make a movie about, two strikingly similar cases were reported in the space of a few days in which the ownership of movie related designs…
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Internet abuse at work
Written Osborne Clarke on 07 May 2008
The popularity of Facebook and other social networking websites (such as MySpace and Bebo) exposes employers to a number of risks including potential damage to reputation, reduced productivity and vicarious…
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Information Commissioner enters the Phorm debate
Written Osborne Clarke on 07 May 2008
Phorm has reportedly created the world’s first “privacy-friendly” behavioural marketing platform, something which is hotly disputed by privacy lobbyists pushing for Phorm to be criminalised. Now the Information Commissioner has…
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Google’s new AdWords policy increases costs to brand owners
Written Osborne Clarke on 07 May 2008
Google’s recent AdWords policy change relaxes the rules for parties looking to use a trade marked term to trigger advertisements. What will be the impact of this on brand owners…
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Did Friends Provident mailing breach CAP Code?
Written Osborne Clarke on 07 May 2008
“X-ray film. Please do not bend” screamed an envelope containing nothing of the kind but a financial services mailing instead. Did this breach the CAP Code? Surely a fine upstanding…
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CPUT nixes slew of consumer laws
Written Osborne Clarke on 07 May 2008
New unfair trading regulations aim to harmonise the existing law by repealing “old” unfair trading legislation. James Baker bids farewell to the laws that will meet their maker on 26th…
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