1st April 2009 | marketinglaw

Where is ad media supplied?
Written Osborne Clarke on 01 Apr 2009
If an Austrian brand owner books a TV spot on Italian TV through a German intermediary where is the service supplied for VAT purposes? Sounds like a tax exam question…
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UK rejects product placement
Written Osborne Clarke on 01 Apr 2009
Culture Secretary Andy Burnham has announced “no change” on product placement laws, spurning a chance under the Audiovisual Media Services Directive of a more liberal regime. But with programme funding…
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Say no more: the ASA gets tough on prize essay word count
Written Osborne Clarke on 01 Apr 2009
“Duo Boots” imposed a 100 word limit on an essay competition but then decided to look at longer ones and gave first prize to a 109 word opus. But what’s…
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Picasso paints or Picasso Paints?
Written Osborne Clarke on 01 Apr 2009
Paint maker Manders didn’t get the consent of Pablo Picasso’s estate before applying to register PICASSO for paint. Needless to say, the iconic artist’s descendants opposed the application and the…
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New energy data rules for advertising loom
Written Osborne Clarke on 01 Apr 2009
loom Following a European Parliament vote on amendments to the Energy Labelling Directive (1992/75/EC), advertisements for all energy consuming products look likely to have to provide energy consumption data. Cue…
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Law firm pays FSA £954,000 after approving mailing
Written Osborne Clarke on 01 Apr 2009
Fox Hayes approved a mailing for overseas clients to send to UK recipients. No investment opportunities were mentioned, but respondents would receive such inducements in due course. Was this first…
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Iconic Obama image to end in tears?
Written Osborne Clarke on 01 Apr 2009
The famous Barack Obama “HOPE” poster that became a national symbol during the Obama election campaign has led to copyright infringement claims and “fair use” cries from the poster’s creator.…
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Has ICO swung behind opt-outs in OBA debate?
Written Osborne Clarke on 01 Apr 2009
Time was when data protection watchdog the Information Commissioner’s Office laid down a marker requiring prior opt in before “deep packet inspection” online behavioural advertising technology was deployed. Phil Lee…
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Flowers NOT delivered on Sundays
Written Osborne Clarke on 01 Apr 2009
A sponsored link was entitled “Flowers Delivery Sunday,” but the sponsoring florist did not deliver on Sundays. A complaint was made to the Advertising Standards Authority and Candice Macleod reports…
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Clearsprings v Ankers EAT verdict on TUPE applicability where services fragmented
Written Osborne Clarke on 01 Apr 2009
The Employment Appeal Tribunal held that because the services were considered to be too fragmented, TUPE did not apply when a services contract was re-assigned from an outgoing contractor to…
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Argentina strengthens opt-out regime
Written Osborne Clarke on 01 Apr 2009
Still the only southern hemisphere state whose data protection laws have earnt the “adequate” accolade from the EC, Argentina is toughening up rules on what direct marketing has to say…
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65cents offer for “independent” product reviews
Written Osborne Clarke on 01 Apr 2009
American IT peripheral brand Belkin made public apologies when it came out that an employee had put ads online offering a fee for “independent” Belkin product reviews to be sent…
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All Articles from 1st April 2009

Where is ad media supplied?

UK rejects product placement

Say no more: the ASA gets tough on prize essay word count

Picasso paints or Picasso Paints?

New energy data rules for advertising loom

Law firm pays FSA £954,000 after approving mailing

Iconic Obama image to end in tears?

Has ICO swung behind opt-outs in OBA debate?

Flowers NOT delivered on Sundays

Clearsprings v Ankers EAT verdict on TUPE applicability where services fragmented

Argentina strengthens opt-out regime

65cents offer for “independent” product reviews

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