5th May 2009 | marketinglaw

Online ad rule differences a barrier to European cross border e-shopping?
Written Osborne Clarke on 05 May 2009
A recent EC Report on “Cross-border e-commerce in the EU” bemoaned that it was still relatively uncommon for EU punters to use the internet to buy from websites in other…
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Ofcom crackdown puts broadcast sponsors back in their box
Written by Nick Johnson on 05 May 2009
After monitoring over 60 TV sponsorship campaigns, broadcast regulator Ofcom recently held in one set of case reports that no less than nine campaigns broke its sponsorship credit rules. Nick…
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Latest AdWords verdict puts Google back in dock
Written Osborne Clarke on 05 May 2009
In the most recent US case over AdWords, the US Court of Appeals has left open the possibility of Rescuecom succeeding in its claim of trademark infringement against Google for…
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Incentivising agency staff in a downturn
Written Osborne Clarke on 05 May 2009
23 June 2009 Seminar – Marketing services businesses have a range of ways to incentivise their people. But what happens when someone leaves or you decide to sell the business…
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FSA extracts undertaking from Barclays over unfair B2C variation terms
Written Osborne Clarke on 05 May 2009
In light of this cautionary tale leading to Barclays being compelled to change their Fixed Rate Savings Bond terms and conditions, marketers should be conscious of drafting fair promotion rules…
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Free data protection compliance workshop 9 June 2009
Written Osborne Clarke on 05 May 2009
As data protection stories continue to hit the headlines, Osborne Clarke’s nationally recognised data protection team will provide a plain English guide to key risk mitigation steps at One London…
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Car firm rapped over green claims
Written Osborne Clarke on 05 May 2009
The ASA recently decided that a TV ad claiming cars were “kind on the environment” was misleading. Candice Macleod looks at sadly not the first verdict of its kind and…
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Capital One Bank in dock over “1 minute response” promise
Written Osborne Clarke on 05 May 2009
A banner ad for the Capital One credit card ended “Click to Apply … 1-minute response guarantee.” So did this mean that any old response within 1 minute would do…
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Can “free” offers charge for “postage and packing”?
Written Osborne Clarke on 05 May 2009
Recently published “Advice” from the Committee of Advertising Practice, which writes the ASA-enforced “CAP” Code of Advertising, Sales Promotion and Direct Marketing, focused on whether marketers can charge for both…
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Bluetooth marketing rule mayhem
Written by Anna Williams on 05 May 2009
First the UK’s privacy watchdog dropped “opt in” for use of “Bluetooth” technology to send short range marketing messages. Then France went the other way and introduced opt in, then…
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Behavioural targeting: unique 42 country poll
Written Osborne Clarke on 05 May 2009
As controversy rages over a marketing tool that some say was always going to be digital marketing’s ultimate “killer app.”, Osborne Clarke asked its global data privacy colleagues in all…
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Behavioural advertising in new storm
Written Osborne Clarke on 05 May 2009
The UK is in hot water after failing, according to the European Commission, to implement properly European data protection legislation safeguarding consumers against unwarranted behavioural advertising. Phil Lee reports. …
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