3rd December 2009 | marketinglaw

UK government consults, again, on product placement
Written Osborne Clarke on 03 Dec 2009
Contrary to the suggestion in the latest consultation document, this is the third time in four years UK branded placement stakeholders are being consulted on new TV product placement rules.…
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Specsavers don’t see eye to eye with Asda
Written Osborne Clarke on 03 Dec 2009
Kitchin J recently ordered a speedy trial in litigation started by high street opticians Specsavers over Asda’s launch of its competing optician services. The Jersey-based chain was not impressed with…
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Six biggest misconceptions about new FTC Guide to endorsements in advertising
Written Osborne Clarke on 03 Dec 2009
On-line product reviews already have a powerful impact on purchasing decisions worldwide and already abuse is taking place. To help combat this, in the US the FTC published revised guidelines…
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Online behavioural advertising – a year or so in review
Written Osborne Clarke on 03 Dec 2009
The past month has seen Europe adopt consent requirements for cookies, an IAB guide to “OBA”and the European Commission reject the UK’s defence of its e-privacy laws. Phil Lee reports…
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Newspaper/magazine distributors avoid Competition Commission reference
Written Osborne Clarke on 03 Dec 2009
As the OFT says it will not refer the newspaper and magazine distribution sector to the Competition Commission over practices including the printing of prices on covers, does this mean…
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New Portman Group guide to digital marketing of alcohol
Written Osborne Clarke on 03 Dec 2009
The Portman Group has published a new guide aiming to stop alcohol brands targeting underage consumers or encouraging harmful drinking through digital marketing. Can a socially responsible route be followed?…
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New laws to impact most UK service providers from 28th December 2009
Written Osborne Clarke on 03 Dec 2009
The Provision of Services Regulations 2009 will implement the EU Services Directive. A number of the new obligations created by the Regulations will apply directly to businesses supplying services, including…
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New EU TV directive comes into force in UK
Written Osborne Clarke on 03 Dec 2009
The Audiovisual Media Services Regulations are due to come into force on 19 December, bringing regulation of video-on-demand and internet-based broadcasting into line with regulation of traditional broadcasting. Jenny Reid…
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Look Back, Face Forward 2009/10
Written Osborne Clarke on 03 Dec 2009
Last few places left for second sitting of Osborne Clarke’s eleventh annual marketing law forum on 9th December 2009. With new ASA CEO Guy Parker giving the keynote, evening drinks…
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Goalposts moved on Facebook-based promotions
Written Osborne Clarke on 03 Dec 2009
With immediate and worldwide effect, Facebook recently announced a new policy governing all those conducting prize promotions on its site. Brian Heidelberger, partner in Winston & Strawn Chicago, and Monique…
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FSA reports on insurance pricing claims
Written Osborne Clarke on 03 Dec 2009
The FSA’s routine monitoring of financial promotions practice carries on apace. In its fourth financial promotions Update since July 2009, unsubstantiated pricing claims such as “we beat any quote” come…
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F1 sponsorship case shows perils of delay in claiming breach
Written by Nick Johnson on 03 Dec 2009
FI team Force India and Abu Dhabi-based airline Etihad recently went to war over the latter’s termination of their sponsorship agreement. The case was heard in the UK High Court…
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