1st April 2010 | marketinglaw

Was “Britain’s softest white” claim stale?

Written Osborne Clarke on 01 Apr 2010

Allied Bakeries challenged Hovis’s “softest white” claim in various ads. Hovis had their survey, methodology and results ready when the Advertising Standards Authority came knocking, but did the tests withstand…
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The last word on Google’s Adwords and trade mark infringement?

Written Osborne Clarke on 01 Apr 2010

In the space of two days, the Court of Justice of the EU has given judgment in no less than four cases in which brand owners sued for trade mark…
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Surely not another organic food logo?

Written Osborne Clarke on 01 Apr 2010

The Euro-leaf has been unveiled to, it says here, provide a new mark of recognition for organic food and drink. But will the logo flower into a widely recognised symbol…
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Social media, behavioural, Adwords, viral….

Written Osborne Clarke on 01 Apr 2010

On 15 June 2010 at One London Wall, EC2 Osborne Clarke will tackle the key legal and regulatory issues for marketers looking to leverage these and other digital spaces. …
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RED BULL baits RED BAT and BULLDOG

Written Osborne Clarke on 01 Apr 2010

It was one hoof forward and one hoof back for the famous bovine energy drink when it went into the ring with RED BAT and BULLDOG drink trade marks in…
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Product placement coming to a UK television screen near you

Written Osborne Clarke on 01 Apr 2010

At last, after multiple hitches and U turns, UK Plc has finally bitten the bullet and signed off the Audiovisual Media Services (Product Placement) Regulations, legalising product placement on TV.…
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No fines for spammers? Think again

Written Osborne Clarke on 01 Apr 2010

Big headlines greeted announcements that from 6th April 2010 data privacy law breaches would attract exponentially higher fines. But will this apply to breaches of related laws controlling email, text…
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New landline selling rules in force

Written Osborne Clarke on 01 Apr 2010

Since 16 March 2010, strict new rules have been in place to police mis-selling of telephone landlines. This follows Ofcom receiving high levels of complaints for several years about slamming…
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New digital remit for CAP Code

Written Osborne Clarke on 01 Apr 2010

Govt pressure for more online content to be policed by the Advertising Standards Authority started after the Byron Report 2008. Now the Advertising Association suggests progress but what are the…
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New consumer rights directive kicked into touch

Written Osborne Clarke on 01 Apr 2010

Following loudly expressed reservations from numerous corners, the latest move to harmonise EU consumer protection laws on various fronts seems to have hit the buffers. Stephen Groom sheds no tears.…
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Google ogles location-based advertising monopoly

Written Osborne Clarke on 01 Apr 2010

Google recently got a key US patent for location-based advertising and updated a number of other patents covering online advertising tools. Will these have a major impact on web and…
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FIFA red card for fruit promotion

Written by Nick Johnson on 01 Apr 2010

The South Africa 2010 World Cup must have seemed like a golden opportunity for South African fruit growers looking to market their produce to the UK market. But will FIFA…
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Recent contributors

Charlotte Groom

Senior Associate, UK
Dan Charie

Trainee Solicitor, Reading
Jon Round

Senior Associate, London
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