6th July 2010 | marketinglaw

Will new Ofcom rules outlaw AFP?

Written by Nick Johnson on 06 Jul 2010

With the legislation now in place allowing paid-for product placement on UK commercial TV for the first time, this can start in Coronation Street etc just as soon as a…
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Will 36 Bavaria ladies turn London 2012 orange?

Written Osborne Clarke on 06 Jul 2010

As the hue and cry over ladies in small orange dresses watching World Cup matches subsides, could the same happen here in just two years as we await draft “ads…
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The Equality Act 2010-a single approach to discrimination laws

Written Osborne Clarke on 06 Jul 2010

Nicola Doran, with help from ?????????, reports on the key changes to laws affecting discrimination at work that are just around the corner ( or maybe now a corner and…
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Starbucks’ challenge to “7 out of 10 coffee lovers prefer Costa”

Written Osborne Clarke on 06 Jul 2010

What lessons can be drawn for future comparative advertisements from Starbucks’ unsuccessful challenge to Costa taste test-based claims? Are comparative advertisements now being given free rein, without the prospect of…
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Regulators now in total shambles on “behavioural” advertising

Written Osborne Clarke on 06 Jul 2010

The US FTC says it should be “opt out” with clear disclosure. In the UK, ICO and now the OFT are also firmly in the same camp, but now the…
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More protection from database stealers?

Written by Nick Johnson on 06 Jul 2010

In the case of Football Dataco v Brittens the court grappled with the question of whether football fixture lists were protected by copyright or database right or, like most customer/prospect…
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Legroom, fare quotes, green claims-new help on travel marketing

Written Osborne Clarke on 06 Jul 2010

According to the ASA 2009 Annual Report, the number of holiday/ travel ads complained about was 15% down on 2008, but the number of complaints was 14% up, so a…
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L’Oreal smells success in ‘smell-alike’ case

Written Osborne Clarke on 06 Jul 2010

L’Oreal had sued Bellure for the use of its trade marks in a perfume comparison chart. The Court of Appeal rejected L’Oreal’s appeal but referred questions to the ECJ, including…
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Henry the vacuum keeps smiling

Written Osborne Clarke on 06 Jul 2010

A High Court ruling in favour of the manufacturers of the always cheerful Henry vacuum cleaner held that a rival’s proposed replica would have deceived consumers and shows that goodwill…
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German regulators’ cabal questions safe harbor

Written Osborne Clarke on 06 Jul 2010

One way to ensure a transfer of personal data from the EU to the US does not fall foul of Data Protection Directive export controls is to send it to…
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FSA Statement about “read and understood” declarations

Written Osborne Clarke on 06 Jul 2010

Surely it is acceptable and indeed advisable for on-line traders to ask customers to tick a box to confirm they have read and understood the small print? “Not necessarily” says…
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Did Cheryl keep her mojo after 40 complaints?

Written Osborne Clarke on 06 Jul 2010

“Stronger, full of life, replenished, with a healthy shine. It’s got its mojo back” said Cheryl Cole, wearing hair extensions, in a TV ad for a L’Oreal hair product. A…
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