4th August 2010 | marketinglaw

Wurst case scenario for McDonalds in German sausage spat
Written Osborne Clarke on 04 Aug 2010
The fast food giant thought it would be fun to call its special bun with 3 sausages from Nüremburg the “Nürnburger,” but the Nüremberg Guild of Butchers thought they had…
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Who regulates what on-line?
Written Osborne Clarke on 04 Aug 2010
“Exceptional feedback” said in house lawyer training specialists C&I when reporting to Osborne Clarke on its recent C&I workshop “Marketing Online-the Legal Update.” One session focused on which regulators marketers…
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Swedish dairy pays Greek six figure settlement for unauthorised image use
Written by Nick Johnson on 04 Aug 2010
Minas Karatzoglis was surprised to discover his photo on packaging for Lindahls Turkish-style yoghurt. The dairy was surprised the image hadn’t been fully cleared by the picture agency from which…
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STV probe shows extent of Ofcom’s new anti-AFP stance
Written by Nick Johnson on 04 Aug 2010
The TV regulator investigated 57 programmes in response to allegations that Scottish Television had given undue prominence to Scottish Government initiatives and failed to exercise proper editorial control. Fair communication…
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Ryanair eats humble pie for Stelios ad
Written Osborne Clarke on 04 Aug 2010
When Ryanair put a Pinocchio nose on the Easy founder to supposedly criticise Easyjet’s flight punctuality, it must have expected a backlash, and sure enough, as Mark Smith reports, it…
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Rooney scores in sponsorship contract shoot out
Written Osborne Clarke on 04 Aug 2010
The High Court has ruled that an image rights representation agreement tying Wayne into an 8 year exclusive relationship with a management agency on unfavourable terms was in restraint of…
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Latest Adwords decision
Written Osborne Clarke on 04 Aug 2010
The Court of Justice of the European Union may soon set up a separate Adwords court as yet another case on use of 3rd party brands as online links, this…
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DMA launches updated Code
Written Osborne Clarke on 04 Aug 2010
Following the substantially updated and revamped new edition of the CAP “UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing,” effective from Wednesday 1 September 2010, the UK’s Direct…
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CPUT/BPMR woe for eBay phantom bidder
Written Osborne Clarke on 04 Aug 2010
Bradford Crown Court has passed sentence on Paul Griffiths, who more than halved the claimed mileage on a minibus being sold on eBay, then used two other usernames to artificially…
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Behavioural: regulation or self regulation?
Written Osborne Clarke on 04 Aug 2010
Following marketinglaw’s less than complimentary report in last month’s update on the latest pronouncement on behavioural advertising and the law from the “Article 29 Working Party,” Phil Lee focuses on…
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ASA adjudication update
Written Osborne Clarke on 04 Aug 2010
Omar Bucchioni reports on some recent key Advertising Standards Authority decisions dealing with apparently never ending sales and claims such as “leading British manufacturer” and “100 day money back guarantee”.…
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Anti trust watchdog launches outdoor advertising investigation
Written Osborne Clarke on 04 Aug 2010
No doubt relieved that it has so far evaded the Coalition bonfire of the quangos, the Office of Fair Trading has started a market study of the UK outdoor advertising…
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