8th October 2010 | marketinglaw

Was consent needed to offer third party products as prizes?
Written Osborne Clarke on 08 Oct 2010
A Bodyform sanitary towels promotion offered Stella McCartney underwear as prizes. The fashion house was not impressed and complained to the Advertising Standards Authority. Nadine Seymour mulls the outcome and…
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Sainsbury’s in court over multi-wrapped joint
Written Osborne Clarke on 08 Oct 2010
Supermarket giant Sainsbury’s is facing a potential hefty fine over an over-packaged meat joint, but are the current regulations and punishments reflective of today’s market? Joseph Kitchingham of Redstone Plc…
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OFT shows hand on new “principles” for advertising of prices
Written Osborne Clarke on 08 Oct 2010
In the latest stage of its epic market study on the advertising of prices, the Office of Fair Trading has published, in slightly weird slide format, its thoughts on new…
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New procedures for video-on-demand complaints
Written Osborne Clarke on 08 Oct 2010
The new ATVOD “Statutory Rules” for providers of on-demand programme services cover all editorial content including product placement and sponsorship. Omar Bucchioni reports on the new procedures for processing complaints…
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New official guidance on “Skill with prizes” games
Written Osborne Clarke on 08 Oct 2010
Many still do not appreciate that a free to enter promotion involving “playing a game of chance” for a prize is illegal “gaming” unless licensed by the Gambling Commission. Clearly…
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Mobile commerce
Written Osborne Clarke on 08 Oct 2010
“Are we nearly there yet?” Find out on 21 October 2010 at Osborne Clarke. With growth in location-based functionality, exciting mobile payment developments, social media opportunities and the impact of…
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Maximum silent call penalties increased again
Written Osborne Clarke on 08 Oct 2010
Ofcom has power under the Communications Act 2003 to impose penalties for persistent misuse of electronic communications networks. The recent increase in the maximum was accompanied by a revised Ofcom…
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Look Back, Face Forward 2010/2011
Written Osborne Clarke on 08 Oct 2010
Morning session sell-out forces second sitting for Osborne Clarke’s twelfth annual marketing law forum on 8 December 2010. With outgoing CAP/BCAP Chair Andrew Brown giving the keynote, places in the…
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EU Commissioner drops cookie/ePrivacy Directive hint
Written Osborne Clarke on 08 Oct 2010
At a recent “European Roundtable on the Benefits of Online Advertising for Consumers”, Neelie Kroes, VP of the European Commission responsible for the Digital Agenda, pronounced on the hotly debated…
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Digital Business-A Legal and Regulatory Update
Written Osborne Clarke on 08 Oct 2010
On 9 November 2010 join Osborne Clarke and inhouse lawyer training specialists C&I for a one day focus on the very latest legal developments impacting behavioural advertising, social media, Adwords,…
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Did ASDA ‘offer lower prices than any other supermarket’?
Written Osborne Clarke on 08 Oct 2010
In the latest of a long run of tit for tat cases, Tesco complained to the Advertising Standards Authority about an Asda press campaign featuring lines such as “Asda saving…
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Cookies saved (maybe) by UK response to revised ePrivacy Directive
Written Osborne Clarke on 08 Oct 2010
The end of the internet as we know it was predicted by digital law pundits when the EU announced that come May 2011 consent would be needed before cookies were…
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Recent contributors

Katie Vickery
Partner, Regulatory disputes, UK, London
Thomas Devred
Partner, Commercial, Litigation, Competition, Health, Paris
Emily Addleman
Associate, Commercial, UK, London
Jamie Roberts
Associate, Regulatory disputes, UK, London

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