3rd December 2010 | marketinglaw

Waitrose and Heston penned in over pig claims
Written Osborne Clarke on 03 Dec 2010
TV and press ads featured Heston Blumenthal proclaiming the wonders of pork from “outdoor bred” Norfolk pigs courtesy of Waitrose. Complainants to the Advertising Standards Authority challenged whether the pigs…
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UK to relax anti copying laws?
Written by Tom Harding on 03 Dec 2010
HM Government is looking at reform of the UK’s copyright regime, last significantly updated back in 1988. One question is whether the defence of “fair dealing” is too narrowly drawn…
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Sony Ericsson seeks “movement” trade mark
Written Osborne Clarke on 03 Dec 2010
The CTM Examiner rejected as “not graphically represented” a sequence of 20 stills lasting 6 seconds and featuring a coloured stream of liquid flowing into a sphere. The telecoms giant…
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Shock result of Osborne Clarke “Cookie Directive” survey
Written Osborne Clarke on 03 Dec 2010
The UK looks set to implement Directive-driven changes to E-privacy laws so as to allow websites to deploy behaviour-tracking cookies without a prior opt-in. Will many other EU states be…
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Scotland bans drinks promos
Written Osborne Clarke on 03 Dec 2010
With alcohol misuse estimated to cost the Scottish economy up to £4.6bn a year, Scottish MPs have voted in favour of a raft of measures thought to be the toughest…
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Royal wedding warning for advertisers
Written Osborne Clarke on 03 Dec 2010
With the royal nuptials just a few months away, advertisers might be tempted to borrow a little princely goodwill for their own brand. But danger lurks in those Wills/ Kate…
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Relief for agencies from business transfer regulations?
Written Osborne Clarke on 03 Dec 2010
Before the General Election in May 2010, Conservatives dropped strong hints that if elected, they would “rein in” the potentially devastating impact of TUPE rules on service providers such as…
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New Twitter-based contest Guidelines
Written Osborne Clarke on 03 Dec 2010
Using Facebook and Twitter as platforms for prize promotions is now so popular that it is almost the default. But now Twitter has followed Facebook’s example and published Guidelines promoters…
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Look Back, Face Forward XII
Written Osborne Clarke on 03 Dec 2010
Going, going, … Take this last chance to grab a seat for Osborne Clarke’s twelfth annual marketing law forum on 8 December 2010, with outgoing CAP/BCAP Chair Andrew Brown giving…
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ICO flexes new fining muscles
Written Osborne Clarke on 03 Dec 2010
For the first time, the UK data protection regulator has exercised its new powers to impose eye watering fines on personal data abusers. The £500,000 “jackpot” has not been “won”…
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Flora spread it on too thick says Ofcom
Written by Nick Johnson on 03 Dec 2010
Ofcom’s adjudication on the Unilever-funded series “Family Food Fights with Flora” highlights the difficulties brands and broadcasters face in ensuring advertiser-funded programming is Broadcasting Code-compliant, even before a proposed “thematic…
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EC to investigate Google SEM practices
Written Osborne Clarke on 03 Dec 2010
Following complaints by UK-based price comparison site Foundem and others, the European Commission is to probe whether the order in which Google search results appear is the end-product of practices…
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