7th February 2011 | marketinglaw

Unique social media survey
Written Osborne Clarke on 07 Feb 2011
What do you really think about the value of social media marketing? Have your say in the DMA’s groundbreaking survey and gain key insights from the results. Completing it…
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Short Debt Line text long on Code problems
Written Osborne Clarke on 07 Feb 2011
An unsolicited text said “Hi John I urgently need to speak to you about your debts. We can contact your creditors straight away. Call now XXXXX (ToOptOutTxtNOto XXXXX)” The recipient…
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OFT crackdown on pricing practices
Written Osborne Clarke on 07 Feb 2011
Following its release of new suggested “principles” for price advertising in Autumn 2010, the Office of Fair Trading has identified a handful of practices that it says “have the greatest…
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Officially Britain’s best shopping centre?
Written Osborne Clarke on 07 Feb 2011
A viewer challenged this big claim in a TV ad for a Metrocentre shopping centre. Metrocentre had substantiation of a sort, but did it satisfy the Advertising Standards Authority? Their…
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New ballgame for premium line regulation
Written by Anna Williams on 07 Feb 2011
Unprecedented changes are afoot at PhonepayPlus. A key plank of a raft of innovations is a new public register for premium line operators. There will be big changes to the…
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Maelstrom of new laws threatening advertising
Written Osborne Clarke on 07 Feb 2011
The Direct Marketing Association is Europe’s largest trade association in the marketing and communications sector. A report by its Director of Public Affairs, Caroline Roberts, to the DMA’s Governance Committee…
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Free delivery offers need care after Dutch Kingdom change
Written Osborne Clarke on 07 Feb 2011
The Kingdom of the Netherlands was reorganised in October 2010. Instead of comprising three separate countries, it now consists of four. How could this possibly be relevant to online sales…
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Free “Ask the panel” forum on 2 March 2011
Written Osborne Clarke on 07 Feb 2011
From 1 March 2011, the Advertising Standards Authority’s on-line remit will be dramatically extended. What does this mean for website content, social media marketing and sites based offshore? Ask an…
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Dawn of a new era for paid-for brand placement in UK TV programmes
Written by Nick Johnson on 07 Feb 2011
After decades of strict separation between editorial and advertising content, from 28 February 2011 British TV programmes will start to feature product placement. A much needed financial boost for broadcasters,…
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Coalition moves to unclog Employment Tribunals
Written Osborne Clarke on 07 Feb 2011
In radical reforms dubbed “employer-friendly”, HM Govt has proposed wide-ranging changes to UK employment laws. The most eye-catching is the suggested doubling of the time in post needed to claim…
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Book now for sixth annual marcoms law conference for inhouse lawyers
Written Osborne Clarke on 07 Feb 2011
On Wednesday 9 March 2011, Osborne Clarke and in house lawyer training specialists C&I will be presenting this one day intensive. New product placement rules, key substantiation issues and prize…
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Big bust-up over bovine brands
Written Osborne Clarke on 07 Feb 2011
It all started when a former cowshed was turned into a spa in a Somerset hotel and inspired a range of “Cowshed” lifestyle products. Subsidiary brands “Cheeky Cow”, “Knackered Cow”…
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