7th April 2011 | marketinglaw

Tweet endorsements animate regulators
Written by Tom Harding on 07 Apr 2011
In light of the OFT’s recent statement that it will be cracking down on product endorsements contained in Tweets that may not be as transparent as they should about their…
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That new ASA remit
Written Osborne Clarke on 07 Apr 2011
Still struggling with the key aspects of the recent, game-changing extension of the CAP Code to brand owners’ websites and much more? No worries, Judith Gordon comes to the rescue…
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Tesco climbdown on “Double the Difference” offer
Written Osborne Clarke on 07 Apr 2011
It was red face rather than red nose day when Tesco had to place a cap on its “double the difference” price promotion. It offered vouchers for double the difference…
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New cookie laws half-baked?
Written Osborne Clarke on 07 Apr 2011
With the 25 May implementation deadline for new cookie laws looming ever closer, the picture is still unclear on pretty much all fronts including whether cookie users will have to…
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Jail terms for misleading advertisers
Written Osborne Clarke on 07 Apr 2011
“Winter Wonderland” promises in press ads for a Christmas theme park were criminally misleading, said Bristol Crown Court. Using powers under the Consumer Protection from Unfair Trading Regulations 2008 Judge…
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Google acts against site link abuse
Written Osborne Clarke on 07 Apr 2011
Shortly before buying it, Google recently took enforcement action against aggregator BeatThatQuote. Why? Because BTQ had allegedly been abusing Google’s site link guidelines so as to unfairly maximise traffic to…
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German Court mulls “Free Funeral” promo complaint
Written Osborne Clarke on 07 Apr 2011
Press ads placed by Radio Galaxy promoted a “Write your own epitaph” competition. First prize was an all expenses paid funeral. The German Association of Undertakers was not impressed and…
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Draft London 2012 advertising regulations published
Written Osborne Clarke on 07 Apr 2011
With under 500 days to go before the 2012 Olympic Games, draft secondary legislation targeting ambush marketing around Olympic and Paralympic events has been issued for consultation. Nick Johnson reports.…
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Digital media – THE Legal Update on 14 June 2011
Written Osborne Clarke on 07 Apr 2011
Social media, new cookie laws, behavioural, new ASA online remit… On 14 June 2011 at One London Wall, EC2, Osborne Clarke will shine a light on the key legal and…
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Design services loan-out co. scrutinised by Tax Tribunal
Written Osborne Clarke on 07 Apr 2011
Mark Fitzpatrick supplied his design services to Airbus through “MBF Design Services”, but was he in reality an employee for PAYE purposes? Jenny Wotherspoon reports the decision on appeal in…
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Chancery douses incendiary knocking campaign
Written Osborne Clarke on 07 Apr 2011
A dramatic road show and video set light to competing boards and panels used in building construction and compared their fire resistance. The brand that apparently came off worst sued…
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Belfast regulators finally getting the message on purchase to enter?
Written Osborne Clarke on 07 Apr 2011
When the Gambling Act 2005 came into force and legalised most purchase to enter prize draws, industry enthusiasm was dampened by the exclusion of Northern Ireland from the change. Now…
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