6th October 2011 | marketinglaw

Were “Better Homes and Gardens” and “Dynamic Support” registrable?
Written Osborne Clarke on 06 Oct 2011
The EU General Court recently considered whether these brands were sufficiently distinctive for a single trader to be able to register them as trade marks and thereby gain a quasi…
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Supermarket price guarantee challenge
Written Osborne Clarke on 06 Oct 2011
“Asda price guarantee 10% cheaper or we’ll give you the difference” claimed a national press ad. Tesco wrote to the Advertising Standards Authority challenging. It alleged that this misleadingly implied…
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OFT calls for evidence on motor insurance
Written by Nick Johnson on 06 Oct 2011
OFT calls for evidence on motor insurance With annual car insurance premiums reported to have risen by as much as 70% since 2010, the Office of Fair Trading has launched…
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Key findings of “Consumer understanding of green terms” report
Written by Anna Williams on 06 Oct 2011
Earlier in 2011, when publishing its new “Green Claims Guidance”, DEFRA also published a report focusing on how consumers understood phrases such as “environmentally friendly” and “sustainable”. Anna Williams picks…
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ICO misses opportunity to fully update electronic marketing guidance
Written Osborne Clarke on 06 Oct 2011
Following the coming into force in May 2011 of updated Privacy and Electronic Communications Regulations, the UK data regulator has published new guidance. Yes this covers the new cookie consent…
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Guidance for estate agents on ad compliance
Written Osborne Clarke on 06 Oct 2011
In one of a blizzard of initiatives launched as its supposed demise approaches as part of the Coalition’s bonfire of the quangos, the Office of Fair Trading has published guidance…
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France takes surprising line on EU “Cookie Directive”
Written Osborne Clarke on 06 Oct 2011
So far most EU member states have been holding back from transposing Directive 2009/136/EC and its new consent rule for the dropping of cookies on computers. Other countries such as…
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End game approaches for Interflora/Marks & Spencer Adwords battle
Written Osborne Clarke on 06 Oct 2011
The Court of Justice of the European Union has finally handed down its judgment in a titanic battle between the flowers and retail brands over Marks & Spencer’s purchase of…
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Drink ad watchdog warns of looming booze label deadline
Written Osborne Clarke on 06 Oct 2011
Industry funded drinks advertising and packaging regulator the Portman Group has reminded the industry that the deadline for drinks labels to carry prescribed advisory wording is not so very far…
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Coffee plunger wars in Oz
Written Osborne Clarke on 06 Oct 2011
Cafetier specialist Bodum was not best pleased when DKSH Australia Pty Ltd imported into Australia and sold the “Euroline Coffee Plunger”. It had almost identical physical features to the Bodum…
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Calendar of regulatory highlights 2011/2012
Written Osborne Clarke on 06 Oct 2011
Keep on top of recent and up and coming regulatory change in advertising and marketing, competition law, data protection and many other areas. Check out this Osborne Clarke Regulatory…
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“0” commission” travel cash ads probe
Written Osborne Clarke on 06 Oct 2011
Consumer Focus has lodged a “super complaint” with the Office of Fair Trading. The target is the travel money industry and areas of concern include complex and unclear charges when…
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Etienne de Dreuille
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Sophie den Held
Senior Associate, The Netherlands
Will Gill
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Benjamin Docquir
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