7th November 2011 | marketinglaw

Was “cashback” offer misleading if redeemed on pre paid card?

Written Osborne Clarke on 07 Nov 2011

“I am D3100 Cashback” announced text on a Nikon website, but a complaint was lodged with the ASA that this was misleading due to the offer being fulfilled not literally…
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New guidance on “unlimited” claims in broadband ads

Written Osborne Clarke on 07 Nov 2011

Faced with continuing complaints over broadband ad claims, the Committee of Advertising Practice, sister body to the Advertising Standards Authority that writes the non broadcast ad codes, and its broadcasting…
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New Consumer Rights Directive signed off

Written Osborne Clarke on 07 Nov 2011

In October 2008 the European Commission proposed a dramatic initiative to further harmonise consumer rights across the EU. Three years on, the end result is less dramatic, but the measure…
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More details of new financial promotions regime revealed

Written Osborne Clarke on 07 Nov 2011

From the first, the Coalition Government has nailed its colours to the mast of a radical shake up of the UK’s regime for regulating financial services and financial promotions. Rebecca…
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Last key turns in London Olympics advertising lockdown

Written by Nick Johnson on 07 Nov 2011

To complete the unprecedented array of defences lined up to protect official London 2012 sponsors, the almost final version of the London Olympic Games and Paralympic Games (Advertising and Trading)…
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Lady Gaga vs Lady Goo Goo

Written by Tom Harding on 07 Nov 2011

Children’s social network Moshi Monsters had a hit on their hands with the popular summer 2011 release on YouTube of a music video called the Moshi Dance, starring cartoon character…
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Government report proposes significant overhaul of unfair dismissal law

Written Osborne Clarke on 07 Nov 2011

A recently leaked/published report commissioned by the Coalition Government recommended radical changes to existing unfair dismissal laws. Naomi Flynn reports some of the proposals and at least one aspect where…
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Could US dating site Plentyoffish stop UK “Plenty More Fish” trade mark registration?

Written Osborne Clarke on 07 Nov 2011

US online dating website plentyoffish.com launched in 2001. UK competitor “Plenty More Fish” set up in 2006 and in 2007 filed to register a fish logo and the words PLENTY…
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Brussels seals new food labelling regime

Written Osborne Clarke on 07 Nov 2011

Likely to be in force across the EU in 2014 except for the mandatory “nutrition declaration” required in 2016, the “Regulation on the Provision of Food information to consumers” will…
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ASA process review sees big change for competitor complaint regime

Written by Anna Williams on 07 Nov 2011

In March 2010, the arrival of new ASA Chief Exec Guy Parker was swiftly followed by a thorough review of the ad regulator’s processes. Just over 18 months later the…
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ASA battles “splurge” of web complaints

Written Osborne Clarke on 07 Nov 2011

Seven months into the extension of its remit to most website content, the UK ad uber regulator has revealed the dramatic impact of the change and how it has coped…
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Ad bodies take action on “Letting children be children” Report

Written Osborne Clarke on 07 Nov 2011

Following the June 2011 Government-commissioned report on the sexualisation of children, the Advertising Standards Authority has published new guidance on sexual imagery in outdoor ads and seven media regulators have…
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All Articles from 7th November 2011

Was “cashback” offer misleading if redeemed on pre paid card?

New guidance on “unlimited” claims in broadband ads

New Consumer Rights Directive signed off

More details of new financial promotions regime revealed

Last key turns in London Olympics advertising lockdown

Lady Gaga vs Lady Goo Goo

Government report proposes significant overhaul of unfair dismissal law

Could US dating site Plentyoffish stop UK “Plenty More Fish” trade mark registration?

Brussels seals new food labelling regime

ASA process review sees big change for competitor complaint regime

ASA battles “splurge” of web complaints

Ad bodies take action on “Letting children be children” Report

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